Meta Advertising Essentials for Publishers
Wed 25 Jan 2023 11:00 AM - Wed 1 Feb 2023 12:30 PM GMT
Online
Meta Advertising Essentials for Publishers
Wed 25 Jan 2023 11:00 AM - Wed 1 Feb 2023 12:30 PM GMT
Online
Description
Date: 2 sessions on Wednesday 25th January and Wednesday 1st February 2023
Time: 11:00am - 12:30pm GMT (1.5 hours each session, 3 hours of training in total)
Where: Online on Zoom
NOTE: Booking has now closed for these discounted places for Publishing Scotland members.
This course has been developed and is being run by BookMachine. Your details will be passed to BookMachine for the purpose of attending and taking part in the course. We will ask for your consent to this on the booking form.
About this course
Social media advertising is one of the most effective ways to reach audiences online. However, with a variety of ever-evolving features and options, it can be difficult to know where to begin.
Covering Facebook and Instagram, this course will demystify the advertising capabilities within Meta by taking you through the set-up processes, and empowering you to create structured campaigns with confidence.
Whether you’re looking for tips for your very first Meta campaign, or are hoping to brush up on the latest updates, this course is for you.
Key learning outcomes
- Get an understanding of the Meta ad platform in practice
- Find out the very latest features and updates to Meta
- Build confidence in the planning and set-up stages of your ads
- Learn how to run, optimise and leverage your campaigns
Session 1: Getting started
- A brief overview of Meta Business Suite
- Choosing the right campaign objective
- Defining your audience and placements
- Tracking for detailed insights
Session 2:
- Creating ads that stand out
- Making sense of metrics
- When (and how) to optimise
About your tutor
Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency
Louise is an IDM-qualified digital marketer with 9+ years of hands-on experience. Prior to joining BookMachine, she worked across Academic and Trade publishing creating and implementing data-driven digital marketing strategies. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns.
Follow Louise on Twitter @_LouiseDickens