A 60-Minute Online Course with Ray Poynter

Course Overview:
ChatGPT is revolutionizing the way professionals approach research and insights. This versatile AI tool can streamline your workflows, enhance your project designs, and elevate your communications. By learning how to use ChatGPT effectively, you can unlock new levels of productivity and creativity in your work.

In this 60-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will share the fundamentals of using ChatGPT for research and insights. From mastering prompt engineering to analysing text and quantitative data, this course will provide actionable insights and practical strategies to integrate ChatGPT into your daily processes.

What You’ll Learn:

Introduction to ChatGPT

1. What is ChatGPT, and how does it work?
2. Why ChatGPT matters for market research and insights.
3. Key benefits and examples of successful applications.

Practical Applications in Market Research

1. Prompt Engineering: Craft effective prompts to get the most relevant and insightful responses from ChatGPT.
2. Summarizing Documents: Extract key points and insights from reports & articles.
3. Text and Quantitative Data Analysis: Use ChatGPT to interpret qualitative responses and assist in processing quantitative data.
4. Project Design: Improve research designs by leveraging ChatGPT for brainstorming and structuring.
5. Enhancing Communication: Create style-compliant proposals, & presentations.

Common Challenges and Best Practices

1. Ethical considerations when using AI tools in research.
2. Avoiding over-reliance on AI and maintaining human oversight.
3. Tips for ensuring accuracy and relevance in AI-assisted outputs.

Who Should Attend?
This course is designed for market researchers, insight professionals, and anyone in the research industry looking to leverage ChatGPT effectively in their work.

Why Attend?
This course will help you harness ChatGPT's capabilities to improve efficiency, enhance creativity, and deliver impactful results in your research projects. Join Ray Poynter and transform how you approach research and insights with AI.

Price
The course costs US $95. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.