A 90-Minute Online Course with Ray Poynter and Will Poynter

Course Overview:

Custom GPTs are changing how people interact with AI. Using Custom GPTS you can streamline workflows, improve efficiency, and ensure outputs align with organizational goals. These specialized AI models are designed to follow bespoke rules, house styles, and preferences.

In this 90-minute online course, Ray Poynter and Will Poynter will guide you through the fundamentals of Custom GPTs and their applications. Whether you're looking to refine how you write questionnaires, create deliverables with AI-empowered interactivity, or tap into your internal knowledge base, this course will provide actionable insights and practical tips.

What You’ll Learn:

Introduction to Custom GPTs

1. What are Custom GPTs?
2. Why they matter in market research.
3. Key benefits and examples of successful applications.

Practical Applications in Market Research

1. Implement a House Style for Writing Questionnaires
   Use Custom GPTs to create consistency and leverage question libraries for speed and accuracy.
2. Generate Interactive Project Deliverables
   Create outputs where end users can explore findings with AI-driven tools.
3. Access Your Internal Knowledge Base
   Use ChatGPT to unlock organizational knowledge quickly and effectively.
4. Produce Style-Compliant Blogs and Proposals
   Write content aligned with your organization's tone, style, and guidelines.

Challenges and Potential Traps

1. Common pitfalls to avoid when setting up and using Custom GPTs.
2. Ethical considerations and data security concerns.
3. Maintaining accuracy and relevance in AI-generated outputs.

Who Should Attend?
This course is designed for professionals in the market research and insights industry who are already using a paid OpenAI ChatGPT account and want to take their skills to the next level.

Why Attend?
This course will empower you with the knowledge and tools to implement Custom GPTs effectively, making your work more impactful and your processes more efficient.

Join Ray and Will Poynter for this innovative session and transform how you use AI in your market research projects.

Price
The course costs US $195. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.