A 90-Minute Online Course with Ray Poynter

Course Overview:

Microsoft Copilot is transforming qualitative research. From designing discussion guides to analyzing qualitative data using frameworks like thematic and discourse analysis, Copilot acts as a powerful AI-driven assistant throughout the research process.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will demonstrate how to effectively leverage Microsoft Copilot for qualitative research in the context of Office 365. Whether you are working with interviews, focus groups, or text data, this course will provide actionable insights into using Copilot to improve efficiency and generate high-quality outputs.

What You’ll Learn:

Introduction to Microsoft Copilot for Qualitative Research

1. How Microsoft Copilot supports qualitative research tasks.
2. Integration with Office 365 tools like Word, Excel, and PowerPoint.
3. Key benefits and examples of Copilot in qualitative research.

Practical Applications in Qualitative Research

1. Project Design: Use Copilot in Word to craft discussion guides, brainstorm ideas, and outline qualitative research frameworks.
2. Text Summarization: Leverage Copilot to quickly extract key themes and insights from interview transcripts, focus groups, and text documents.
3. Qualitative Analysis: Use Copilot in Excel to organize and analyze data using frameworks like content, thematic, and discourse analysis.
4. Deliverable Creation: Generate polished reports and presentations in Word and PowerPoint, ensuring they align with organizational styles and branding.

Challenges and Best Practices

1. Tips for ensuring the accuracy of Copilot-assisted qualitative analyses.
2. Ethical considerations and data security when using AI in qualitative research.
3. Balancing AI automation with human oversight.

Who Should Attend?
This course is designed for qualitative researchers, insight professionals, and anyone in the research industry using Office 365.

Why Attend?
This course will empower you to use Microsoft Copilot to streamline qualitative research tasks, improve collaboration, and produce impactful insights. By integrating Copilot with Office 365 tools, you’ll save time, increase productivity, and focus on delivering meaningful research results.

Price
The course costs US $195. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.