A 90-Minute Online Course with Ray Poynter

Course Overview:

ChatGPT is transforming the way qualitative researchers approach their work, offering powerful tools to design projects, analyze data, and create impactful results. From crafting discussion guides to summarizing qualitative information and conducting detailed analyses, ChatGPT enables researchers to streamline processes and enhance the depth and clarity of their insights.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will demonstrate how ChatGPT can be effectively used to support and enhance qualitative research.

What You’ll Learn:

Introduction to ChatGPT for Qualitative Research

1. How ChatGPT can be applied to qualitative research tasks.
2. The role of ChatGPT in enhancing qualitative methodologies.
3. Key benefits and real-world examples of ChatGPT in qualitative research.

Practical Applications in Qualitative Research

1. Project Design: Use ChatGPT to create discussion guides, develop research frameworks, and brainstorm qualitative research designs.
2. Text Summarization: Quickly and effectively extract key points and themes from interviews, focus groups, and other text-heavy data.
3. Qualitative Analysis: Leverage ChatGPT to use approaches such as content analysis, thematic analysis, and discourse analysis.
4. Insights Generation: Use ChatGPT to synthesize qualitative findings into clear, actionable insights.

Challenges and Best Practices

1. Ethical considerations when using AI for qualitative research.
2. Avoiding over-reliance on AI and ensuring human oversight.
3. Tips for ensuring the accuracy and depth of ChatGPT-assisted qualitative analyses.

Who Should Attend?
This course is designed for qualitative researchers, insight professionals, and anyone in the research industry looking to integrate ChatGPT into their qualitative workflows.

Why Attend?
This course will empower you to use ChatGPT as a valuable tool for qualitative research, enabling you to save time, uncover deeper insights, and create more impactful outputs.

Price
The course costs US $195. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.