A 90-Minute Online Course with Ray Poynter

Course Overview:

Finding the story in the data is the most critical aspects of delivering meaningful insights. ChatGPT can play a transformative role in helping researchers uncover the narrative behind qualitative and quantitative data. By leveraging a framework-driven approach, ChatGPT enables researchers to clarify business questions, analyze data, and craft compelling stories that inspire action.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will demonstrate how to use ChatGPT to find and present the story in your data.

What You’ll Learn:

Introduction to Using ChatGPT to Find the Story

1. How ChatGPT supports storytelling for both qualitative and quantitative data.
2. Key benefits of using ChatGPT to find and communicate the story in data.

Practical Applications in Data Storytelling

1. Defining the Business Question: Use ChatGPT to clarify objectives and structure your approach to insights generation.
2. Reviewing and Synthesizing Data: Analyze qualitative and quantitative data to uncover key themes, patterns, and insights.
3. Identifying the Narrative: Leverage ChatGPT to find the core story that links data findings to actionable outcomes.
4. Driving Action: Ensure your story aligns with the needs of the end user, fostering clarity and enabling informed decision-making.

Challenges and Best Practices

1. Balancing AI insights with human expertise for nuanced storytelling.
2. Avoiding common pitfalls, e.g. over-simplifying or over-complicating the story.
3. Ensuring ethical and accurate use of ChatGPT in the storytelling process.

Who Should Attend?
This course is designed for market researchers, data analysts, and insight professionals who want to elevate their storytelling capabilities. Whether you’re working with qualitative and quantitative data, this course will provide practical skills for finding and presenting the story effectively.

Why Attend?
This course will empower you to use ChatGPT as a tool for uncovering and communicating the story in your data, helping you to deliver impactful insights that drive action. Join Ray Poynter for this engaging session and transform how you approach storytelling in research and insights.

Price
The course costs US $195. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.