A 90-Minute Online Course with Ray Poynter

Course Overview:

Storytelling is a critical skill for delivering impactful research insights, and Microsoft Copilot offers powerful AI-driven tools to help uncover and communicate the story in your data.

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry, will show you how to use Copilot to find and tell the story in your data. From clarifying the business question to synthesizing findings and creating compelling deliverables, this course will provide practical techniques to enhance your storytelling and insight generation.

What You’ll Learn:

Introduction to Microsoft Copilot for Data Storytelling

1. How Copilot can support data storytelling for qualitative, quantitative, and mixed-methods research.
2. The benefits of using Copilot to uncover insights and craft narratives.
3. Integration with tools like Excel, Word, and PowerPoint to enhance workflows.

Practical Applications in Data Storytelling

1. Defining the Business Question: Assess the business and research questions that need addressing.
2. Analyzing Data: Review the available data, checking and assessing it.
3. Synthesizing Insights: Use Copilot to find the narrative that ties together data points into a cohesive and actionable story.
4. Driving Action: Ensure your story resonates with end users, empowering them to make informed decisions.

Challenges and Best Practices

1. Balancing AI-driven insights with human expertise.
2. Tips for using Copilot effectively across different Office 365 tools.
3. Ensuring data security and ethical considerations in AI-assisted storytelling.

Who Should Attend?
This course is designed for market researchers, insight professionals, and data analysts who want to enhance their storytelling capabilities using Microsoft Copilot. Whether you work with qualitative, quantitative, or mixed data, this course will help you streamline processes and improve outcomes.

Why Attend?
This course will empower you to use Microsoft Copilot to uncover and communicate the story in your data effectively. By leveraging Copilot’s integration with Office 365 tools, you’ll save time, increase efficiency, and deliver impactful insights.

Price
The course costs US $195. 

You will receive a copy of the slides and of the recording.

This course is being organised in conjunction with Research Wise AI Ltd and NewMR.