Getting Started with AI for Research & Insights

Catch up. Get confident. Get started with AI in research.

If you’ve been watching AI reshape the research industry and wondering how to get started, this beginner-friendly course is for you. In this course, taught by Ray Poynter, you’ll learn how to make tools like ChatGPT, Gemini, and Copilot work for you, in just 90 minutes, .

You’ll get a clear, practical introduction to systems like ChatGPT and Copilot, known collectively as Large Language Models (LLM). What are they, what they can (and can’t) do, and how researchers are already using them for qualitative and quantitative projects. From drafting discussion guides to analysing open-ended responses and even building simple AI agents, you’ll see examples you can use straight away.

What you’ll learn:

• The capabilities and limitations of AI

• How to streamline everyday research tasks with AI

• Ways to automate parts of your workflow

• Applying AI to real-world qual and quant projects

• How to explain AI’s value to clients and stakeholders

Along the way, you’ll gain hands-on experience with prompt engineering, agent creation, and essential ethical considerations, all tailored to the research and insights sector.

Format: Live 90-minute online session via Zoom, easy to join from anywhere. With additional time for Q&A.

Trainer: Ray Poynter, a leading expert on AI in research and insights and Will Poynter, co-Founder of ResearchWiseAI.

Who is it for?

Researchers and insight professionals who have not yet taken AI training and want a fast, practical, confidence-building start.

(If you’ve already completed AI training with us, this course may be too introductory, check out our other courses at https://researchwiseai.com/academy/upcoming-courses.)

This course is promoted jointly by ResearchWiseAI and NewMR.