ROMchip Presents: Julien Mailland on Soviet Blocks: The Bizarre Puzzle of How Tetris Embraced Western Values

**Tickets serve as calendar reminders for the event; they are not required to attend. Head to https://www.twitch.tv/romchipjournal to join the talk on October 6**

Join us Tuesday October 6, as ROMchip: A Journal of Game Histories hosts games historian Julien Mailland for a presentation on his new book, Soviet Blocks: The Bizarre Puzzle of How Tetris Embraced Western Values. The event will be at 7PM ET on the ROMchip Twitch channel, https://www.twitch.tv/romchipjournal. Sign up for our newsletter to never miss an update.

About the Book
A geopolitical and legal history of the bestselling videogame Tetris—the stunningly successful game that began in a Soviet research lab monitored by the KGB.

Tetris—the game that would take the world by storm—was formally introduced to the West in 1987, at a time when Soviet technology exports were minimal and the Berlin Wall was still standing strong. Far from being a capitalist cultural product, the game had actually been designed in a Soviet computer lab tightly monitored by the KGB, at a time when Ronald Reagan referred to the USSR as the “evil empire.”

So, how did Tetris jump the wall to become such a blockbuster? And why does a US company, The Tetris Company (TTC), now own the game, when it was the property of Mother Russia? Why has TTC been able to monopolize both the shape of the pieces, which predated Tetris, and the very concept of an electronic puzzle game with falling pieces, which flies in the face of traditional copyright law? Why and how have Soviet socialists morphed into hardcore capitalists? In Soviet Blocks, Julien Mailland answers these questions and more, explaining the fascinating history of Tetris’s commercial success as a story of two systems radically opposed in histories, cultures, economics, and politics.

About the Speaker
Julien Mailland is a technology industry attorney, Associate Professor of Media Law & Management at the Indiana University Media School, Adjunct Associate Professor of Informatics at the Indiana University Luddy School of Informatics, Computing, and Engineering, and Associate Editor of The Information Society. He is the author of The Game That Never Ends and coauthor of Minitel (both MIT Press).

About ROMchip
ROMchip: A Journal of Game Histories is a free, online scholarly journal for game history. ROMchip develops, edits, and publishes ad-free, open access game history research for a range of audiences. It supports any discipline of work enlivening the history of games in local and global contexts, and embraces diversity in how game history is studied, documented, collected, preserved, and practiced. ROMchip is a donation-based organization fiscally sponsored by The Hack Foundation (d.b.a. Hack Club), a 501(c)(3) nonprofit (EIN: 81-2908499).

Stay in Touch
Read the Journal | Discord | Bluesky | YouTube | Twitch | DONATE