Sunshine Daydream Hawai'i Festival is produced by Hawai'i Halloween LLC with its partner, Mark Tarone, serving as the festival's Executive Producer.

Mark Tarone has been producing events in Hawai'i for over 20 years. Each year, Tarone brings festivals and roots music concerts to life around the state, including nearly 100 celebrations to date at Hawaiʻi Polo Club on the North Shore of Oʻahu. Tarone founded the Hallowbaloo Music & Arts Festival and co-produces the gathering annually in Honolulu. Past shows include Diplo, Booker T. Jones, DJ Lo Down Loretta Brown AKA Erykah Badu, Allen Toussaint, Greensky Bluegrass, Big Freedia, Maceo Parker, Edward Sharpe & the Magnetic Zeros, The Holmes Brothers, Xavier Rudd, Lee Fields, Warpaint, Nahko and Medicine for the People, Z-Trip, Steve Gadd, Cut Chemist, DJ Shadow, Anders Osborne, David Lindley, Gaudi, Jake Shimabukuro, Rebirth Brass Band, Quantic, Brett Dennen, Ozomatli, Blitzen Trapper, Jon Cleary (with Steve Ferrone and Reggie McBride), Delta Spirit, Luther Dickinson, 7 Walkers (feat. Bill Kreutzmann & Papa Mali), Iyeoka, John Cruz, The New Mastersounds, Mad Professor, Mike Love, Old Blind Dogs, Eddie Bo, Leon Mobley, Man Man, Taimane, Big Chief Monk Boudreaux, Thunderstorm Artis, The Budos Band, Dengue Fever, Ron Artis II and The Truth, Baths, Paper Diamond, The Helio Sequence, Badfish - A Tribute to Sublime, Benzi, Tavana, Ursula 1000, DJ Logic, Larry & Jenny Keel, Jeremy Sole and more.