TASTE LAB at Sans Bar Institute

TASTE LAB at SBI is a 4-week series of four hour-long virtual sessions designed for hospitality professionals, bottle shop owners, and non-alcoholic beverage enthusiasts to connect directly with innovative non-alcoholic brand founders. Each session features a different non-alcoholic brand with a unique NA beverage.

This is an actual tasting event
Attendees will receive promo codes for beverage products (included with pass) to order ahead of time, so that they can sample during the sessions.

4 sessions on Tuesdays
Oct 20 - Nov 10
Tuesdays, 11AM Pacific / 1PM Central / 2PM Eastern
Deadline for enrollment (to allow time for beverage shipping): October 10, 2026

FEATURES

• Founder-Led Sessions: Hear the history, science, and intention directly from the creators building non-alcoholic brands rather than sales teams.
• Guided Tastings: Explore flavor profiles and sensory recognition, with live tasting kits shipped to participants (U.S. residents only).
• Alchemy & Formulation: Learn how ingredients and techniques create balance, complexity, and structure in alcohol-free drinks.
• Practical Application: Gain simple recipes, service methods, and storytelling tools to improve customer interactions in retail and bar environments.

BRANDS | MAKERS
Go deep with four distinct categories and brands...

• Oct 20th: Ian Blessing (Founder) All The Bitter (non-alcoholic bitters, with 0.0% ABV)
• Oct 27th: Amanda Chen (Founder) Tomonotomo (non-alcoholic distilled agave spirit crafted in Oaxaca, Mexico)
• Nov 3rd: Matt Steinke (Head of Sales) Go Brewing (#1 fastest-growing craft brewery in the U.S. / non-alcoholic beer)
• Nov 10th: Erik Van Walden (Founder) Kava Coco (functional drink with cold‑pressed kava root juice)

PRICING

4-session series: $165 

This fee includes the following beverage samples:

All The Bitter
Six 5-oz bottles, including:

• Old Fashioned Aromatic
• Orange Cardamom
• New Orleans Spiced Cherry
• Lavender Chamomile
• Herb Garden
• Coffee & Cherry 

Tomonotomo
One 750mL bottle of Tomonotomo Tobala Non-alcoholic Distilled Agave Spirit

Go Brewing
A custom sample 6-pack (of 12-ounce cans), including

• Disarm Hazy IPA
• New School - Berry Sour
• Salty AF - Chelada with Sea Salt and Lime
• Chesters - Coffee Stout
• Freedom Hazy - Gluten Free
• Cold Standard - Lite Brew (NEW!!)

Kava Coco
One 12-ounce can of Kava Coco

Deadline for enrollment (to allow time for beverage shipping): October 10, 2026