NOVEMBER TASTE LAB at Sans Bar Institute

NOVEMBER TASTE LAB at SBI is two distinct hour-long virtual sessions designed for hospitality professionals, bottle shop owners, and non-alcoholic beverage enthusiasts to connect directly with innovative non-alcoholic brand founders. Each session features a different non-alcoholic brand with a unique NA beverage.

This is an actual tasting event
Attendees will receive beverages (included with pass) ahead of time, so that they can sample them during the sessions. Beverage packages will be delivered to the address provided at registration.

2 sessions in November
Nov 3 and Nov 10
Tuesdays, 11AM Pacific / 1PM Central / 2PM Eastern
Deadline for enrollment (to allow time for beverage shipping): October 26, 2026

FEATURES

• Founder-Led Sessions: Hear the history, science, and intention directly from the creators building non-alcoholic brands rather than sales teams.
• Guided Tastings: Explore flavor profiles and sensory recognition, with live tasting kits shipped to participants (U.S. residents only).
• Alchemy & Formulation: Learn how ingredients and techniques create balance, complexity, and structure in alcohol-free drinks.
• Practical Application: Gain simple recipes, service methods, and storytelling tools to improve customer interactions in retail and bar environments.

BRANDS | MAKERS
Go deep with two distinct categories and brands...

• Nov 3rd: Matt Steinke (Head of Sales) Go Brewing (#1 fastest-growing craft brewery in the U.S. / non-alcoholic beer)
• Nov 10th: Erik Van Walden (Founder) Kava Coco (functional drink with cold‑pressed kava root juice)

PRICING

2-session series: $55 

This fee includes the following beverage samples:

Go Brewing
A custom sample 6-pack (of 12-ounce cans), including

• Disarm Hazy IPA
• New School - Berry Sour
• Salty AF - Chelada with Sea Salt and Lime
• Chesters - Coffee Stout
• Freedom Hazy - Gluten Free
• Cold Standard - Lite Brew (NEW!!)

Kava Coco

• 12-ounce can of KAVA COCO
• 12-ounce can of KAVA COCO with Organic Yerba Mate

Deadline for enrollment (to allow time for beverage shipping): October 26, 2026