WMCA Building Income for Social Impact Through Sales
Multiple dates and times
Online, Zoom
Description
This interactive and practical workshop will provide you with the essential strategies needed to boost traded income through sales, ensuring a more sustainable and less grant-dependent future.
After this workshop you will be able to
- Know who will pay you for what you do
- Identify new ways to generate unrestricted income
- Engage new customers and partners
- Be less reliant on grants
Course content
Identifying Target Markets, Customers and New Revenue Streams
Understand the landscape of potential clients and define the characteristics of ideal customers for your social enterprise. Identify new revenue stream ideas.
Sales Activity and Targets
Setting and achieving business development goals, including establishing practical sales targets. Participants will learn how to measure success in their sales efforts and identify the critical sales activities that drive revenue generation
Reaching Your Target Audience
Explore various channels and methods for effectively reaching and engaging your target market. This includes digital marketing, community engagement, and partnerships.
Led by sales and non-profit expert Joanna Sadie
Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions.
In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients.
Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.
This workshop is part of 'West Midlands social business boost'
Through a series of workshops, participants will learn the essential skills needed to generate income through trading
Programme aims
Generating trading income will allow them to shore up their finances, become less grant reliant and generate unrestricted income that has the flexibility and scalability to help them grow sustainable and resilient organisations.
Learning outcomes
Participants will gain the ability to:
- Access new markets and customers
- Demonstrate the value of what they do
- Understand and communicate their impact
- Grow efficiently with few resources
- Grow sales of products and services
- Manage their growth
Workshops available
- SMART Marketing Strategy for Social Enterprises and Charities
- Digital and Using AI for your Social Organisation
- Building Income for Social Impact Through Sales
- An Introduction to Social Impact Measurement
- Managing Finances
How it works
- Choose and book the workshops.
- All workshops cost £10 each.
- We will run a check to ensure you are based in the West Midlands.
- 1 person can book each workshop per organisation to ensure these workshops reach as many organisations as possible.
- You will be sent a Zoom link two days before the workshop.
- Please let us know as soon as possible if you are unable to attend so that someone can take your place.