Guardrails: How to Keep Patients on Track When Life Gets Busy with Martin Harvey

Every December it happens.
Your patients start saying, “Let’s wait until after Christmas.”
The calendar fills, priorities shift, and their health, the thing they’ve worked all year on, quietly slides down the list.

It’s not a lack of motivation. It’s human psychology.
The urgency bias makes the shopping, deadlines, and kids’ concerts feel more pressing.
Present Bias promises that January will magically be calmer.
The planning phallacy convinces them they’ll have time “after the holidays.”

They don’t mean to drop out. But without a safety net, they do.

This masterclass shows you how to build simple guardrails that stop care from slipping.
You’ll learn:

• Why the pre-Christmas period amplifies the mental biases that cause patients to pause care.
• How to use a “pencilled-in appointment” and “timed reminder” to protect momentum.
• The exact phrases that keep patients engaged, with empathy, not pressure.

It’s practical, evidence-based, and ready to use in your practice tomorrow.
All proceeds go to support the Scotland College of Chiropractic — helping train the next generation of chiropractors in the UK.