Wholesale 101 for Food & Beverage Consumer Packaged Goods

This free webinar offers an orientation for emerging Seattle-area food and beverage producers looking to launch or expand their products in the retail grocery market. Attendees will learn best practices for gaining placement and succeeding on store shelves, covering topics such as understanding the retail landscape, packaging requirements, distribution and pricing standards, and production expectations. The session will also explore marketing strategies, sales performance benchmarks, and essential sales materials to support a successful retail launch.

Anne-Marie Phillips is a dynamic sales and marketing leader with over a decade of experience launching and scaling CPG brands across retail and foodservice channels. With expertise in product development, strategic planning, pricing, promotions, manufacturing, and distribution, she offers valuable insights into industry best practices for go-to-market strategies and driving growth.  This class is offered in partnership with Launch Industries.