Join Lisa D. Dance for an engaging author showcase where you will explore the challenges of ineffective technology in the digital age and its detrimental impact on customer relationships. Drawing from her book, Today is the Perfect Day to Improve Customer Experiences!, Lisa shares compelling stories of real-life customer experiences that highlight how ineffective technology, meant to streamline customer transactions, is harming customer relationships. Companies are often unaware of the issue or the cascading costs. Don't miss this opportunity to gain insights for your company.

Lisa D. Dance, UX Research Consultant/Founder @ ServiceEase, helps businesses and non-profit organizations create online and offline experiences that don’t frustrate or harm people. Key services she offers include UX Audits, customer interviews, and usability testing. Lisa’s background includes working with enterprises like Indeed and Genworth where the website won 17 national and international awards and ranked high on customer satisfaction. Lisa earned a B.A. in Political Science, a Post BA Certificate in Marketing, and a Specialization Certificate in Interaction Design. Lisa created the UX Census (RVA) Survey, an annual survey of the UX Community in the Richmond, VA Area.  Lisa is a public speaker and contributes articles to CMSWire.  

Free Event

Optional: 10% off purchase of "Today is the Perfect Day to Improve Customer Experiences!" during registration.  $17.99 (Regular Price $19.99)

Signed copies will also be available at the event.