Will you join SOFII and Open at IWITOT 2024?

I Wish I’d Thought of That (IWITOT) is a twist on the usual conference. Attendees are given the opportunity to be inspired as their peers showcase their favourite examples of fantastic fundraising.

Each speaker has just seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch… all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day!

And best of all, after two wonderful years running our hybrid event, we are heading back to the place where our in person event started – the Amnesty International UK Human Rights Action Centre! 

We would love it if you could join us in-person in London for fundraising fun and a drinks reception afterwards. But if you can’t be there, you can still join online for the live presentations plus bonus interviews.                  

No matter if you choose to be in-person or online, we’d love to see you at our 12th IWITOT – so reserve your place now! Please note: in-person places are limited and may sell out quickly.

When is IWITOT 2024 and how do I sign up?

IWITOT 2024 will be live in-person and online on Thursday, November 7th, 2024 – from 2pm to 5pm GMT (London, UK). The event will be followed by a short drinks reception for our in-person attendees from 5pm to 6pm.

Can’t make it that day, in person or online? Don’t worry! IWITOT 2024 is available for one month post-November 7th, so grab a ticket and we’ll send you a recording to watch at your leisure.

Simply click the green ‘BUY YOUR TICKET NOW’ box (above right) to see in-person and online pricing. 

*If you would like to send your whole team to IWITOT, and would like to purchase 11+ tickets, please email lynda@sofii.org to discuss bulk discount options.* 

Your speakers

As always we have been securing some of the most inspirational fundraisers to speak at IWITOT 2024. Your hosts for this afternoon of fundraising fun will be IWITOT veterans (and superb fundraisers!) Josh Leigh and Cam St Omer-Donaldson! 

So far, your confirmed speakers include: 

• Athar Abidi, head of social, Cancer Research UK
• Noha Al Afifi, chief executive officer (CEO), Arthritis Action
• Holly Awcock, Strategy Director, Open
• Abena Bentum, head of committed giving, Great Ormond Street Hospital Children’s Charity
• Alex Day, managing director, Big Give
• James Fletcher, chair, KFC Foundation & deputy director of development, Oriel College, Oxford 
• Gemma Ford, corporate partnership development manager, Action for Children
• Karry Lau, direct marketing manager, St John Ambulance
• Lucy Minshall-Pearson, special events manager, Natural History Museum
• Manon Oliver, partnership manager, Oxfam
• Jodie Thompson, senior major gifts officer, Soi Dog Foundation
• Laura Webb, account manager, Return Fundraising
• Matt Zeqiri, senior partnerships manager, Chance for Childhood

Once again, some IWITOT 2024 speakers are being mentored by a friendly fundraiser who knows IWITOT well. We are grateful for their help in supporting our new voices! This year our coaches are: 

• Shabby Amini, director of fundraising and marketing, Medical Aid for Palestinians (MAP)
• Andy King, director, Fireside Fundraising
• Matt Smith, managing director, THINK

Last year the speakers wowed us onstage at #IWITOT2023 (check out their smiling faces below). We can’t wait to welcome you to our 12th edition. Please join us! 

Your support for IWITOT 2024 makes a positive difference to fundraisers

Every day, fundraisers visit SOFII to find free ideas that will him them raise more for good causes. 

And that means every IWITOT ticket you purchase helps The SOFII Foundation to raise vital funds. All proceeds from this event enable our small charity to provide valuable free resources for fundraisers like you: 24 hours a day/7 days a week. Our free website (www.sofii.org) is a treasure trove of inspiration that helps fundraisers around the world to be their best.

Your support for IWITOT and the fundraising community is so appreciated by everyone at SOFII and Open - thank you! 

Don’t forget...

The online event will be subtitled.

The Amnesty International UK Human Rights Action Centre is located at 425 New Inn Yard, London EC2A 3EA. The nearest station is Shoreditch High Street and Old Street is close by as well. Please plan your journey via public transport. There is also a small car park, however, parking is restricted to blue badge holders only and is on a first come, first served basis.

IWITOT 2024 is taking place at a fully accessible venue. The entrance and the auditorium are on street level. Other areas, toilets and catering spaces are on different levels served by a passenger lift. If you would like to use the lift, please note that the toilets are on level -3; the drinks reception will be on level -2; and the entrance to the building/auditorium are on -1. There’s a hearing loop in the auditorium, and if you would like to make use of it please switch your hearing aid to the T-setting.

SOFII and Open do our best to provide a great programme and offer a speaker line-up that is accurate at point of advertisement, but speakers may be subject to change due to unforeseen circumstances.

Thank you!

IWITOT is brought to you by partners SOFII and Open Creates. We are proud to pay our speakers and hosts. The online portion of this IWITOT event is, as always, powered by our friends at Fundraising Everywhere and Everywhere+.

PLEASE NOTE: Tickets purchased are non-refundable.