SOFII • I Wish I’d Thought of That (IWITOT) • 2025

Will you join SOFII and Open at IWITOT 2025?

I Wish I’d Thought of That (IWITOT) is a twist on the usual conference. Attendees are given the opportunity to be inspired as their peers showcase their favourite examples of fantastic fundraising.

Each speaker has just seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch… all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day!

This year's IWITOT will be held at a new venue - St Bride Foundation (14 Bride Ln, City of London, London EC4Y 8EQ). 

It would be great if you could join us in-person in London for fundraising fun and a drinks reception afterwards. But if you can’t be there, you can still join online for the live presentations plus bonus interviews.                  

No matter if you choose to be in-person or online, we’d love to see you at our 13th IWITOT – so reserve your place now! Please note: in-person places are limited and may sell out quickly.

When is IWITOT 2025 and how do I buy my ticket?

IWITOT 2025 will be live in-person and online on Wednesday, November 26th, 2025 – from 2pm to 5pm GMT (London, UK). The event will be followed by a short drinks reception for our in-person attendees from 5pm to 6pm.

Can’t make it that day, in person or online? Don’t worry! IWITOT 2025 is available for one month post-November 26th, so grab a ticket and we’ll send you a recording to watch at your leisure.

Simply click the green ‘BUY YOUR TICKET NOW’ box (above right) to see in-person and online pricing. 

If you would like to send your whole team to IWITOT online, and would like to purchase 10+ tickets, please email lynda@sofii.org to discuss bulk discount options.

Your hosts for this afternoon of fundraising fun will be IWITOT veterans (and superb fundraisers!) Josh Leigh and Cam St-Omer Donaldson!

Last year the speakers wowed us onstage at #IWITOT2024 (check out their smiling faces below). We can’t wait to welcome you to our 13th edition. Please join us!

Your support for IWITOT 2025 makes a positive difference to fundraisers

Every day, fundraisers visit SOFII to find free ideas that will him them raise more for good causes. 

And that means every IWITOT ticket you purchase helps The SOFII Foundation to raise vital funds. All proceeds from this event enable our small charity to provide valuable free resources for fundraisers like you: 24 hours a day/7 days a week. Our free website (www.sofii.org) is a treasure trove of inspiration that helps fundraisers around the world to be their best.

Your support for IWITOT and the fundraising community is so appreciated by everyone at SOFII and Open - thank you! 

Don’t forget...

The online event will be subtitled.

The St Bride Foundation building is located on Bride Lane, just off Fleet Street (14 Bride Lane, City of London, EC4Y 8EQ). The nearest stations are Blackfriars (District & Circle, National Rail), City Thameslink (National Rail) and St Paul's (Central). Please plan your journey via public transport. There is no parking onsite, the nearest car park is Bouverie St. car park. Level access is through the main entrance facing Salisbury Square.

IWITOT 2025 is taking place in fully accessible rooms at St Bride Foundation.  However, if you are unable to use stairs, please approach the building from Salisbury Square and use the entrance on St Bride’s passage.

Please see here for further information: https://sbf.org.uk/accessibility/ 

SOFII do our best to provide a great programme and offer a speaker line-up that is accurate at point of advertisement, but speakers may be subject to change due to unforeseen circumstances.

Thank you!

IWITOT was created by SOFII and Open Creates. We are proud to pay our speakers and hosts. The online portion of this IWITOT event is, as always, powered by our friends at Fundraising Everywhere and Everywhere+.

PLEASE NOTE: Tickets purchased are non-refundable.