You’re invited to a free webinar for the SOFII community.

If you work in fundraising, you will know that more and more conversations are focussing on the importance of great supporter experiences. This is no longer a ’nice to have’, it is a ’must have’ part of your income generation strategy.

That’s why we’re thrilled to offer you a place at a free webinar for the SOFII community - hosted in partnership with About Loyalty. It’s called:  The Supporter Experience Showcase: five ideas to help you raise more income from loyal supporters.

This one hour webinar will take place on Thursday, 17 September 2026, from 2pm to 3pm (UK time). You can join us online via Zoom. You will also be sent a full recording of the webinar afterwards. 

Please note: places are limited to just 100 fundraisers from around the world.

At this online event, supporter experience experts from our Community Partner, About Loyalty, will help you explore questions like:

What do the best supporter experiences have in common? And how can you use them to increase loyalty, retention and long-term income?

Packed with inspiring examples, practical insights and evidence linking supporter experience to fundraising success, this webinar will showcase five tried-and-tested tactics to help you strengthen supporter relationships and drive more sustainable income.

Join us to discover what great supporter experiences look like, why they matter (to both fundraisers and finance directors!), and how to identify the actions that will have the biggest impact in your organisation.

You will come away with:

• Real-world examples of quality supporter-focused communications, including appeals, thank you letters, newsletters and more
• Guidance on how to measure, benchmark and prioritise your supporter experience action planning to deliver the greatest return on investment
• Clear next steps to help you build a more supporter-centred fundraising programme

This webinar is for you if:

• You’re responsible for fundraising, supporter care, individual giving, retention or supporter engagement
• You’re sitting on a wealth of supporter data but aren’t sure how to turn it into action
• You know supporter experience matters, but you’re unclear on which improvements will make the biggest difference
• You’re looking for fresh inspiration, practical examples and proven approaches from across the sector

Whether you’re just getting started or looking to take your supporter experience to the next level, you’ll leave with practical ideas, top takeaways, and a clear plan for turning better experiences into better fundraising results.

About Loyalty is a supporter experience agency guided by one core belief: excellent experiences start with the heart. Equipped with years of research and expertise, they help organisations to measure how their supporters feel, transform insight into practical action, and boost retention and long-term income. We hope you can join SOFII and About Loyalty for this fantastic free webinar. 

Click the ‘Secure your FREE place now’ button to register.

We look forward to seeing you there,

The SOFII team