UPDATE:

#IWITOT10 was on November 10th 2022. It was an amazing event and we had the best time celebrating our tenth anniversary AND celebrating ten amazing fundraising ideas. 

But if you missed out, don't worry! You can now buy your own recording of our hybrid event, #IWITOT10, for just £20. You'll get access to all the talks plus our bonus resources AND the speaker slides too. 

Click the green button on the right to buy your recording now. Thank you for your support for The SOFII Foundation!

Cheers to ten wonderful years!

I Wish I’d Thought of That (IWITOT) is a unique twist on the usual fundraising conference. Attendees are given the opportunity to be inspired as their peers showcase their favourite examples of fantastic fundraising.

Each speaker has just seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch … all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day!

And best of all, this year, we are celebrating ten years of IWITOT! That’s ten years of ideas, inspiration and speakers ready to celebrate their favourite fundraising campaigns and concepts. 

Plus, you can finally once again join us in-person at Holborn Studios in London for fundraising fun and a drinks reception afterwards. Together with Open, our long-term IWITOT partner, we would love to have you there to mark this milestone with us. But if you can’t make it, join online for all the presentations plus bonus interviews and content celebrating the people who have made IWITOT amazing over the years. 

No matter if you choose to be in-person or online, we’d love to have you be part of this special moment - so reserve your place now! In person places are limited. 

When is it and how do I sign up?

IWITOT: 10th Anniversary will be live in-person and online on Thursday November 10th 2022 – from 2pm to 5pm GMT (London, UK). The event will be followed by a drinks reception for our in-person attendees from 5pm to 6pm. Exact timings are TBC but we will keep you updated. If you are joining online the event starts at 9am EST (NYC), 3pm CET (Madrid), for example. Check your own time zone and see if you can attend too.

Can’t make it that day, in person or online? Don’t worry! Our 10th anniversary special will be available for one-month post November 10th so grab a ticket and we’ll send you a full recording to watch back whenever is convenient.

Ticket prices are great value, click the green ‘BUY TICKETS’ box to see in-person and online pricing. 

If you’ve been to IWITOT and loved it, or never joined in before, you won’t want to miss the most fun fundraising event on the conference calendar. Our current speakers are, in no particular order:

Marina Jones, deputy development director at English National Opera
Nana Crawford, social media manager at British Red Cross
David Burgess, founder of Apollo Fundraising
Claire McMinn, regional relationship manager (Midlands) at Blood Cancer UK
Tony Banks, fundraising consultant at THINK
Jonathan Cook, director at Insight-ful
Keith Kibirango, director of philanthropy and private sector engagement at Crown Agents
Emma Mochan, senior customer engagement manager at Diabetes UK
Wendy Plumb, assistant director of donor engagement at Samaritans
Deniz Hassan, digital director at AAW Group
Rob Williams, chief executive at War Child UK
Rachael Moore, learning and development lead at Bright Future Fundraising
Caitlin McLoughlin, junior social impact advisor at IG Advisors

Our mentors, who are supporting some speakers this year are IWITOT alumni:

Shabby Amini, freelance strategic consultant, Lianne Howard- Dace, director of fundraising curriculum at Corndel & Matt Smith, director of transformation and innovation at THINK 

Don’t forget these important points...

The online event will be subtitled.

SOFII takes the wellbeing of its community seriously and will be following all relevant public health guidance. Masks will be available to all attendees who wish to wear one. We ask that attendees follow the NHS COVID-19 guidance that is available. It is advisable, for the safety of all our in-person guests and speakers, to stay at home and avoid contact with others if you have tested positive for COVID-19 or have symptoms of COVID-19. The SOFII team will all be testing on the day of the event and we will advise our speakers and hosts to do the same. If you are able to test, please do, and help us keep the event as safe as possible.

If you can’t attend (in-person only) due to COVID-19, the onset of symptoms or another illness, you will still receive a full recording of the event. And if you can’t find someone to go in your place, SOFII will offer a £25 credit towards your purchase of a future IWITOT ticket. This event is hugely important to SOFII's fundraising and we want to do all we can to host a fun event that everyone can enjoy.

SOFII makes our best effort to provide a great programme and offer a speaker line-up that is accurate at point of advertisement, but speakers may be subject to change due to unforeseen circumstances.

Thank you!

IWITOT is a fundraising event that raises vital funds for charity The SOFII Foundation. It is brought to you by partners SOFII and Open Creates, as well as this year’s fabulous, generous sponsors, the AAW Group and The University of Kent - Centre for Philanthropy. We are proud to pay our speakers and hosts. The online portion of this IWITOT event is powered by our friends at Fundraising Everywhere.