Software Pricing Fundamentals

Your Software Profitability Management journey begins here! The Profit Stream Canvas is a holistic approach that ties together Customer Research, Solution Packaging, and Pricing Strategy to make your software products and services sustainably profitable!

Course Delivery — The Start With Profit Difference

Start With Profit is an official Profit Streams™ Partner with Applied Frameworks.

We customize course delivery to best fit your busy work schedule. This course includes approximately 16 hours of instruction time, spread across the below session dates: 

• Monday, 12/4: 9am-5pm EST
• Tuesday, 12/5: 9am-5pm EST

Class price now discounted to $1,195! (Regular price: $1,995)

Contact us to inquire into group rates, early bird pricing, and other discounts.

Upon registration, we will confirm any accommodation needs you may have, send you a copy of Software Profit Streams™, and immediately grant you one-year's access to the Horizon Platform and community.

Course Information

The Software Pricing Fundamentals course consists of multiple working sessions with Certified Profit Stream™ Trainers guide you during and after the class. This class uses Miro and involves interactive sessions, collaborative exercises, and conversations with trainers and other participants. Software Pricing Fundamentals covers the key elements of the Profit Stream Canvas necessary to achieve sustainable profitability for your solution portfolio.

As part of the course, you will acquire:

• Basic proficiency with the Profit Stream Canvas and how to apply it in your context
• Practical experience performing Customer Benefit Analysis to identify tangible and intangible Solution benefits
• The steps for creating a Customer ROI Model based on the Customer Total Cost of Ownership (TCO)
• The ability to model your Solution ROI as part of an effective economic framework for decision-making
• In-depth knowledge of how to create, evaluate, and evolve your Pricing Strategy, Structure, Specifics, and Policies to achieve optimal and sustainable profitability
• Expertise in how to set up and rev your Profit Engines
• An understanding of how to adopt a continuous approach to sustainable pricing and build a comprehensive Solution Roadmap to align action to your goals

You will also receive:

• A complimentary copy of the Amazon Bestseller Software Profit Streams™ (a $75 value!)
• Annual membership for Horizon, the official Solution Profitability Management Platform that includes the Horizon AI Assistant and a community of Profit Stream™ professionals and experts (a $249 value!)

In addition, upon completion of the course you will become a Certified Profit Streams™ Pricing Professional and receive the CPS-PP Credly badge:

We look forward to welcoming you into the growing community of Solution Profitability Management professionals!

Refund Policy

You may decide to cancel at any time prior to the first session. Refund policy is as follows:

• Prior to schedule confirmation: 100% refund
• Up until first training session: Paid amount less $250 deposit to cover costs for book and Horizon Platform subscription.
• After first training session: If you cannot attend the remainder of training once you've attended the first session, we will place you in a future session. If for whatever reason this doesn't work for you, we will refund 50% of your payment amount.

Your Instructors

Andrew Long, Certified Profit Streams™ Trainer (CPS-T) and Principal Partner, Start With Profit

Andrew Long is a co-founder of Start With Profit with more than a decade of experience coaching and consulting with FinTech, IT, government, and national security customers. Andrew is passionate about enterprise agility and helping clients apply an economic framework based on the Profit Stream Canvas to achieve sustainably profitable outcomes from their product development efforts.

Eric Obrien, Certified Profit Streams™ Trainer (CPS-T) and Principal Partner, Start With Profit

Eric is an executive coach and IT leader with deep experience in Agile, enterprise IT, and digital transformation, with nearly two decades supporting telecom, banking, mortgage, insurance, and military organizations. Eric is passionate about building true partnerships between business stakeholders and IT/product teams to deliver the highest economic value in the shortest sustainable delivery time.