MAKING IMPACTFUL CONTENT: A session for creators in Winnipeg

Making Impactful Content: A session for creators | A free workshop 

1:00 – 3:30

Location:  StudioLab xR Concourse Level, 201 Portage Ave c100, Winnipeg, MB R3C 0B9

This afternoon presentation and discussion will focus on what content creators should consider when making media to evoke positive change. Social impact films can have non-traditional distribution strategies that centre action in the issue area highlighted in the films.

This session will include some basics around what kind of films are suited for being used to make an impact, why, and for whom. How do you identify your target audience? How does the design of the content invite that target audience into the issue area? And what are some considerations around content design to make it impactful?

Light refreshments will be provided.

Presenters:

Sue Biely, Executive Director, Story Money Impact
Anthony Truong Swan, Impact Director, Story Money Impact

*Filmmakers present at this session may also book a one-on-one meeting with SMI’s Impact Director, Anthony Truong Swan the following day, Tuesday July 22nd.

About Story Money Impact

Story Money Impact (SMI) is a registered Canadian Charity creating positive change at a time where the world seeks more clarity, purpose and good. We actively engage courageous filmmakers to refine and amplify their messages for systemic change through impact strategy, education, and partnerships with constituents. We use storytelling to connect people’s desire for social change with opportunities for action, helping turn awareness into impact and inspiration into movement.

Sue Biely, Executive Director
Sue Biely is a trailblazer in Canadian independent media, designing and facilitating innovative initiatives to enable the sector to adapt to and utilize ever changing forces. With a history in content, policy, business models, conference design, workshop delivery, partnerships and campaigns -- Sue continually works to bring a diversity of voices and mediums to storytelling for the common good.

For the past eight years Sue has been growing Story Money Impact, a non-profit charity that focuses on the use of Canadian social and environmental documentary films being used as tools for awareness building to catalyze conversations in community. This non-traditional dissemination of content is informed by a strategy that centres the issue area the content explores and thus, reaches new spaces outside of our traditional models. 

Anthony Truong Swan, Impact Director
As the Impact Director of Story Money Impact, Anthony Truong Swan works with social justice and environmental documentaries to develop partnerships across all sectors of civil society, helping to put relevant issues-based films on the front lines of creating social impact.

Anthony has more than a decade of experience organizing, executing, moderating and evaluating film screening events and panel discussions across Canada both virtually and in-person. At SMI he has worked with 27 films including campaigns for The World is Bright, The Magnitude of All Things, No Visible Trauma, and Kímmapiiyipitssini: The Meaning of Empathy.

We are grateful to our funders and community partners who are supporting these gatherings: