Why Supporter Experience Matters: Beyond Donors, Beyond Campaigns

Date: September 24th, 1-2 PM ET
Cost: Free (Zoom Webinar)

*Please note, all registrants will be provided with a link to the recording and presentation slides following the sessions. The recording will be available for 60 days.

Audience: marketers, fundraisers, volunteer leads, advocacy leads, EDs

Supporters are more than donors. They are volunteers, advocates, community members, and people watching from the sidelines. This session will show why 'supporter experience' should matter to everyone in your organization - from marketing and fundraising to volunteering and advocacy. You'll see real examples of how small shifts in mindset and practice can increase engagement, retention and trust.

During the session Leigh will:

• Define supporter experience and show how it's different to journey mapping
• Show why each role (marketing, fundraising, volunteering, advocacy) should care
• Share 2-3 examples where shifts in supporter experience led to better results
• Invite participants to the 3-part series (October 15, 22 & 29) as a practical 'how-to' continuation

Our Presenter

Leigh Sandison started her career in fundraising in the UK—first in corporate partnerships, then product development and innovation in mass market fundraising. She then moved agency side with a focus on strategy and insight-led experience design for top global companies. Drawing on experiences from both the nonprofit and for-profit worlds, Leigh is a founding partner of Real Path, an insights and strategy consultancy focused on helping nonprofits maximize the lifetime value of their supporters.