Designing Supporter Experiences: From Insight to Integration and Impact

Date: October 22, 29 & November 5, 1-2:30 PM ET
Cost: $100pp or $150 for two people from the same organization (Zoom Meeting)

*Please note, all registrants will be provided with a link to the recording and presentation slides following the sessions. The recording will be available for 60 days.

Audience: marketers, fundraisers, volunteer leads, advocacy leads, EDs

This three-part working series is designed for organizations that want to move beyond one-off campaigns and toward intentional, integrated supporter experiences. Across three sessions, you'll learn how to gather actionable supporter insights, translate them into experience design that connects marketing, advocacy, volunteering and donating, and build metrics and accountability so the work sticks.

Each session includes a 20-min small group working segment, and you'll also hear from expert guests in volunteer engagement and brand strategy, as well as eNGO peers from CPAWS-BC, Ecojustice and NTBC who are actively reshaping their supporter experience.

Part 1 – October 22, 1-2:30 ET
Beyond Donors: Advocacy, Volunteering and Supporter Lifespans

Supporters don’t start as donors — and they don’t stay in one box. They sign petitions, show up as volunteers, share your messages, and eventually give in different ways over time. In this session, we’ll focus on advocacy and volunteering as essential parts of a full supporter life, not just stepping stones to donations. Jessica Parks Pang of Learn with JJP will share her volunteering expertise on the risks of treating supporters as “donors only,” and Eden Luymes from CPAWS BC will talk about how understanding the overall experience of young potential advocates has informed youth programs and how youth messaging flows through their broader communications.

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Part 2 – October 29, 1-2:30 ET
Designing the Experience: Brand and Supporter Insight in Practice

Brand is what your supporters actually experience. In this second session, we’ll explore how real supporter insights can guide brand and experience design so your communications, website, and campaigns feel coherent and human. Reesa Del Duca from Good Thing Going will share how brand and marketing can act as the “connective tissue” of supporter experience, and Dominique Bowden from NTBC will show how listening to supporters helped shape a brand and website redesign that resonates with a new generation of supporters.

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Part 3 – October 29, 1-2:30 EST
Making It Stick: Metrics, ROI, and Supporter-Centred Culture

Supporter experience becomes real when it’s measured, shared, and owned across teams. In this final session, we’ll look at how to connect supporter experience to metrics, ROI, and everyday culture so it doesn’t live only in one department. Kristy Hayter and TBD from Ecojustice will share how bringing fundraising and marketing into a single plan, and working with supporter archetypes, has helped them align goals, track what matters, and build cross-functional habits that keep supporter experience at the centre of their work.

Our Lead Presenter

Leigh Sandison started her career in fundraising in the UK—first in corporate partnerships, then product development and innovation in mass market fundraising. She then moved agency side with a focus on strategy and insight-led experience design for top global companies. Drawing on experiences from both the nonprofit and for-profit worlds, Leigh is a founding partner of Real Path, an insights and strategy consultancy focused on helping nonprofits maximize the lifetime value of their supporters.

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Jessica Pang-Parks (she/her) CVA, Trauma of Money Certified™, is a volunteer engagement thought leader who helps organizations build trust, create impact, and inspire belonging. She is the recipient of the 2021 Alison Caird Young Leader Award in recognition of her leadership and excellence in volunteer engagement and the recipient of the 2023 VMPC Exemplary Leader Impact Award in recognition of her contributions to the field as a mentor, leader, trainer, and advocate.

Jessica facilitates Fleming College’s Volunteer Management: Spectrum of Engagement course and was named one of the Top 10 Volunteer Leadership Voices in 2025. She has held professional volunteer and community engagement roles at Crohn's and Colitis Canada, Pathways to Education Canada, the Heart & Stroke Foundation, Volunteer Toronto, and WWF-Canada. Learn more about Jessica at www.learnwithjpp.com.

Lauren Venegas (she/they) has been fundraising for nonprofits for over 25 years. With an honours degree in fundraising, they specialize in strategic fundraising approaches that are both cost-effective and revenue-generating. As Associate Director of Philanthropy at Ecojustice, Canada's leading environmental law charity, Lauren leads a team of fundraising professionals across multiple fundraising programs, blending strategic oversight with hands-on donor stewardship. They are passionate about donor-centered fundraising that builds long-term, trust-based relationships in service of environmental justice.

Eden Luymes (she/her) is a Conservation Campaigner for the Ocean Program at the Canadian Parks and Wilderness Society - British Columbia (CPAWS-BC). She lives on the traditional and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), səl̓ilw̓ətaʔɬ (Tsleil-Waututh) nations. She grew up enamoured with the mountains and the beaches of the coast, and spent much of her childhood exploring tidepools and climbing mountains with her family.

Eden holds undergraduate degrees from the Paris Institute of Political Studies (SciencesPo) and the University of British Columbia, and a graduate degree in Political Science from the University of British Columbia. Eden has worked for a variety of ENGOs and government organizations including BC Parks, the United Nations Environment Programme, the Stanley Park Ecology Society, and the Thetis Island Nature Conservancy. In her spare time, she loves mountaineering, singing karaoke, and scanning the Salish Sea for orcas.

Reesa Del Duca (she/her) is the Principal and Creative Director at Good Thing Going, an accessibility-focused branding and web design studio that partners with nonprofits and social enterprises. For more than 20 years, she has designed the things supporters actually encounter: identities, websites, campaigns, reports, and the donation flows in between. Her practice brings together strategy, accessibility, user experience, and visual craft. It is grounded in the belief that a brand is a relationship, and those encounters are where it gets tested. She designs marketing experiences that are inclusive, intuitive, beautiful, and worthy of the trust organisations ask people to place in them.

Dominique Bowden (she/they) is a marketing, communications and engagement specialist in the non-profit and environmental sectors. A passionate visual storyteller, she works to empower communities to take action to mitigate the effects of climate change by stewarding the natural world around them. They currently work as the Communications & Engagement Specialist at NTBC, where they help the organization purchase, protect and restore the province’s most ecologically vulnerable lands to conserve for future generations. They joined the NTBC team in 2023. Dominique is originally from Orange County, California but has called beautiful Vancouver, British Columbia home for over a decade, where she enjoys creating pottery, volunteering with 2SLGBTQAI+ youth theatre, and skiing on the province’s incredible mountains.

Kristy Hayter (she/her) is the Director of Strategic Communications at Ecojustice. Kristy is an experienced non-profit leader with strengths in strategic planning, media, public relations, marketing, and fundraising. Professionally, her goal is to make a positive impact on our world. She loves knowing that through communications, marketing, and philanthropy, she is making positive contributions to her community. In her personal time, she loves hiking with her dog, swimming, reading, volunteering, and spending time in nature. Kristy lives on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish), and sel̓íl̓witulh (Tsleil-Waututh) people.