How The System Works and How to Work the System - A 3-part series with Sean Moore of Advocacy School

Cost: $90 for the series

Dates: September 13, 22, 29, 2022, 1:00 - 2:00 PM ET

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How the System Works and How to Work the System II is a three-part series of online webinars focused on the principles, practices, skills, tactics and strategies of effective public-policy advocacy in Canada today.

Developed and presented by Sean Moore, a semi-retired, forty-year veteran of organized public-policy advocacy and Principal of Advocacy School, the series will comprise three online one-hour virtual workshops through Zoom Meetings with all cameras enabled. Each session will include a “moderately interactive” 25-35minute presentation, followed by a 25-30 minute Q&A and discussion component.

Sessions will be recorded and available on a restricted-access basis for registered users for up to sixty days.

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Webinar sessions:

Session 1: How the System Works and How to Work the System: A Primer on Effective Public-Policy Advocacy

Sept 13, 1:00 - 2:00 PM ET

This is an overview webinar on effective advocacy and lobbying for individuals and organizations who want to learn more about how to organize one’s time, resources and issue management to legitimately influence decisions of government at federal, provincial or local levels. It’s also a prism through which we may consider an existing approach or strategy that’s not working.

Themes include:
- Six most common reasons organizations fail in their advocacy
- “How the ‘system’ works” – common key features of political and government decision-making
- “How to work the system” – practical tips to maximize effectiveness
- The many sounds of “no” – dealing with resistance
- Developing an advocacy strategy and plan – quick overview, including templates


Session 2: Mapping the Political and Public-Policy ‘Ecosystem” of Your Key Issues

Sept 22, 1:00 - 2:00 PM ET

This webinar provides guidance for both novice and seasoned advocacy veterans on how to identify and locate the individuals, organizations, processes and influences which have the potential for influencing the policy outcomes associated with your key advocacy issues.

Themes Include:
- The scope of a mapping exercise – government, media, other stakeholders
- Key steps and tools in a mapping process
- Building – or expanding – your “key contact list”
- Link to “strategic inquiry,” “policy engagement” and advocacy strategy-development


Session 3: Strategic Inquiry: The Important Starting Point in Any Advocacy Effort

Sept 29, 1:00 - 2:00 PM ET

Strategic Inquiry is a webinar designed to guide you through a quick, efficient process of exploring and assessing the political and public policy environment before launching an attempt to try to influence a decision by political or bureaucratic decision-makers in Government.

Themes addressed include:
- Why “strategic inquiry”?
- The central importance of getting to the right “ask”
- The elements of “persuasion”
- What a “strategic inquiry” looks like and what it should produce
- How to get started

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Webinars will include time for Q&A.

Registration is $90 per person for the 3-part webinar. Please note, all participants will receive a confirmation email from Ticket Tailor and link to join the workshop through Zoom meetings.

All registrants will be provided with a link to the recordings and the presentation slides after each session.

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Sean Moore is Founder and Principal of Advocacy School and one of Canada’s most experienced practitioners, writers, and teachers on public-policy advocacy. He has more than 30 years’ experience in public-policy and advocacy related to local, provincial/state and federal government affairs in Canada and the United States. 

He is a former Partner and Public-Policy Advisor of the national law firm Gowling Lafleur Henderson LLP, a former President of what was then Canada’s largest government relations consulting firm and a Vice-President of a Washington, DC-based public-policy research and consulting company.