From Shrugs to Shifts: Engaging People to Take Action

In this two-part series, you’ll uncover why your target audience isn’t always engaging with your message and exactly how to change that.

About you

You’re working on:

• Environmental or social issues

• The 3 P’s of sustainability

• Carbon reduction and the climate crisis

• Nature connection

• Community engagement

You’re passionate about creating change, but you know you can’t do it alone. You need other people to act too.

And that’s where the challenge begins.

If you try to motivate people with stats, facts and consequences, they often bury their heads in the sand. If you push too hard, they feel overwhelmed. And when you ask them to prioritise, your cause can slip down the list.

Here’s the good news

You don’t need to shout louder or throw more data at people. By applying behaviour change principles, you can:

• Drive change without battling for hearts and minds

• Make it easier for people to take meaningful action

• Discover fresh angles and engagement opportunities

• Communicate your message with confidence

• Deliver your strategies and hit your targets

• Design inspiring campaigns that spark widespread change

• Anticipate key barriers – Understand why different audiences resist or disengage, and how to overcome it

• Use proven tactics – Apply tried-and-tested behaviour change tools you can put into practice straight away

Why join these sessions?

Because every campaign, project or initiative you’re working on will be more impactful when you know how to engage people effectively.

In these interactive sessions we will focus on your campaigns and projects to identify the:

• Key Barriers – Understand why different people may resist or disengage, and how to anticipate these challenges.
• Proven Tactics – Learn tried-and-tested behaviour change tools to develop out your campaign approach to engage and deliver change

This isn’t just theory. You’ll leave with practical tools, strategies and confidence to influence behaviour and create the change that people and planet urgently needs.

Spaces are limited. Secure your place today.

Dates

September series: Wed 23rd Sept & 30th Sept 2026 12:00 PM - 1:15 PM BST  - Ticket is for the 2-part series

Investment 

Large corporate - £109

Small business/non-profit - £79

Consultants - £69

Scholarships available for activists and people from marginalised groups on the frontline of climate change impacts

Get a further 25% discount plus additional training as part of the Engagement Blueprint Bundle https://www.tickettailor.com/events/sustainablesidekicks

Testimonials

"Aha moments: the importance of positive messages and encouraging right behaviours by reducing friction.” - Greg Cooper, Front of Mind Coaching

"I liked the presentation of the theories backed up with concrete examples relevant to sustainability. With so much content, I’ll definitely be going back through the slides to answer the questions you asked." - Heather Davies, Communications Consultant

"I think it’s been really interesting to get the reminder that other people won’t be persuaded by thinking ‘I need to do this for the planet’ and to relate it to their benefits." - Kathryn Cook, Change Communications Manager, LSBU

About the speaker 

Lead Sidekick Livvy Drake has been working with the principles of behaviour change

since 2015 when she started working on waste and

plastics campaigns.

As a Sustainability practitioner, she identified that fellow sustainability leads and environmentalists were limiting the impact of their work by falling into the traps of assuming awareness raising was enough to drive change, or communicating their own values and drivers and being frustrated when others didn’t respond like they did.

Since 2018 Livvy has been delivering online and face-to-face behaviour change training. Clients include: Patagonia, London Marathon, City to Sea, Keep Scotland Beautiful, Chartered Institute of Waste Managers, West of England Combined Authority, West Midlands Combined Authority, Cambridgeshire County Council.  

Scholarships

There is a scholarship programme available for campaigners from marginalised and underrepresented communities. Please email through the contact box to get a free place.

10% Donation

10% of the ticket fee will be donated to Trees for Palestine who are providing olive trees in the Westbank with local palestinian families, providing livelihoods, habitats and carbon sequestation.