Hannah Nowack, Senior Editor for The Knot, will dive into how pros can effectively work with publications to support their business goals. She will offer first-hand insights along with top tips and missteps to avoid. Hannah will also share how the media landscape and wedding industry are shifting as a result of Gen Z entering peak marrying age and what pros need to do to adapt.
 
Learning objectives include:

• Real wedding submission best practices
• How to work with publications beyond real wedding submissions
• Things to know about Gen Z and how to appeal to the next generation of couples

Note: This presentation will begin at 2:30 p.m.

80's Dance Party with New Wave Crave immediately following.