Marketing is an exercise in creativity, but numbers matter just as much as aesthetics for a sustainable (and profitable) strategy. You don’t need to be a math whiz to analyze marketing data, but you do need to know what “success” looks like in your business. Attendees will learn the ins and outs of tracking and analyzing marketing data, as Tayler Cusick Hollman breaks down the importance of Key Performance Indicators (KPIs) and demonstrates how to collect and store data in a way that leads to transformative business insights.
 
Takeaways include:

• The most common (and most important) KPIs for event professionals to know
• How to define progress vs. success–and how to use your findings to support strategic decision-making
• Helpful tools to set target KPIs and measure your results based on marketing data
• How to identify trends and correlational relationships between your KPIs