Kicking off a three-part LinkedIn series, this opening session is all about getting the foundations right.

Bring your lunch, settle in, and spend one focused hour learning how to build a LinkedIn profile that genuinely works for your business. Your profile is often the very first impression you make on a potential client, collaborator, or future team member, and this workshop ensures that impression counts.

Over the course of the session, participants will explore the core principles of personal branding and learn how to optimise every element of their profile, from the banner image and headline through to the experience section and featured content. The goal is a profile that clearly positions you as a credible, approachable expert in your field and actively attracts the opportunities you are looking for, whether that is new clients, industry recognition, or the right people to grow your team.

A 15-minute Q&A rounds off the session, offering space to address individual questions and real-world scenarios from your own industry or business context. By the end of Workshop 1, you will have a clear action plan for transforming your profile into a genuine business asset, and a solid foundation for the content and networking strategies explored in Workshops 2 and 3.