Session Overview
Join Jack Edge from Edgey.co for an exciting, hands-on Techothon event where marketers will learn how to supercharge their Christmas campaigns using Paid Social and CRM tools. Hosted by Tech on Toast and partnered with Lightspeed, this session is designed for marketers looking to boost their holiday performance with targeted and data-driven strategies.

What to Expect
The session will kick off with a top-level strategy discussion on Christmas marketing, followed by an interactive, hands-on workshop. Jack will guide you through setting up and optimising Paid Social campaigns using Meta (Facebook & Instagram), as well as how to incorporate CRM for more personalised, cohesive messaging.You’ll also learn how to integrate POS data into your strategy, feeding valuable customer insights into Meta to target audiences with the right messages at the right time, making your holiday campaigns more effective.

Agenda:

• 9:15 AM - 9:30 AM: Welcome & Xmas Marketing Strategy Overview
Introduction to the session, hosted by Tech on Toast, followed by Jack Edge’s insights on crafting high-impact Christmas marketing campaigns using Paid Social and CRM.

• 9:30 AM - 10:15 AM: Hands-On Workshop: Meta Ads for Xmas
Bring your laptops! Dive into live creation and optimisation of Meta ads (Facebook & Instagram). Jack will guide you step-by-step through audience targeting, ad creatives, and campaign performance tracking.

• 10:15 AM - 10:45 AM: CRM Integration for Better Customer Targeting
Learn how to align CRM data with your Paid Social strategy for consistent messaging. Jack will show how to pull customer data from your CRM and use it to drive personalisation in your campaigns.

• 10:45 AM - 11:00 AM: POS Data: Feeding Customer Insights into Meta
Discover how to use POS data to create better audience segments in Meta, so you can send the right message to the right customer at the perfect moment. This final session will help tie everything together for a truly data-driven approach to holiday marketing.

Requirements

• A laptop with internet access
• Access to your Meta advertising account
• CRM access (optional)
• Basic knowledge of Paid Social is recommended but not required

Don’t miss this chance to get hands-on experience and actionable insights for your Xmas campaigns!