The Loyalty Lab: Building App Experiences Guests Actually Love

Loyalty Isn't Broken. But Most Loyalty Programmes Are.

Wednesday 6 May 2026 | 9:00 AM to 11:30 AM
Market Halls Paddington, W2 1DL

Guests do want to feel valued. They do want reasons to come back. The problem isn't loyalty, it's how most of us have built it.
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Sign-ups that go nowhere. Apps that nobody opens. Points that never get redeemed. We've all been measuring the wrong things and wondering why it doesn't feel like it's working.
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This session is grounded in what's actually happening across the industry. Join Tech on Toast for an intimate brunch that gets real about where loyalty is falling short and what the operators getting it right are doing differently.
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We’ll be joined by Catherine Wells (Senior Marketing Manager at SushiDog | RMI Rising Star 2026), sharing how they’ve approached loyalty at SushiDog, from brand-led thinking through to building something that actually drives repeat visits.

We'll dig into why vanity metrics are masking a loyalty problem most operators haven't faced up to yet, what a genuinely good app experience looks like in 2026, and whether subscriptions are becoming the smartest tool in the loyalty mix.
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Operators, this one’s for you 💜
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We see the time you put into the community, so now we're paying you back. Join ✨The Regulars✨ and start earning rewards for showing up, sharing, and helping others.

OPERATORS ONLY PLEASE

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