PUGCHELLA 2026 - A Festival For Pugs (23rd August)

PUGCHELLA 2026: THE PUG RIVIERA POOL PARTY

Welcome to the world’s most glamorous pug holiday.

By popular demand, the original PUGCHELLA returns, and this year we’re transporting you to a five-star all-inclusive resort created especially for pugs and their people, think luxury beach club meets dog festival.

Step into a tropical paradise complete with splash pools, sun loungers, palm-tree vibes, VIP cabanas and poolside pugtails, where every guest can soak up the atmosphere of a boutique holiday resort without leaving Northampton.

Get ready for sunshine, socialising and a day designed to feel like you’ve checked into a pug-friendly paradise.

Your resort experience includes:

• Splash pools and water play
• Luxury sun lounger chill zones
• Tropical photo sets and holiday-themed props
• VIP cabana-style lounging areas
• Poolside games and resort entertainment
• Off-lead social play
• Treat stations and pup refreshments
• Shopping village and boutique stalls
• Food and drinks for humans
• Prize competitions
• Instagram-worthy moments everywhere
• Special main attraction reveal coming soon…

What to expect

PUGCHELLA is more than an event — it’s an experience.

For one magical day, Teddy’s transforms into a dog-friendly holiday destination where curly-tailed guests can run, splash, relax and make unforgettable memories.

Whether your pug wants to lounge poolside, make new friends, pose at the beach club or dive into the fun, there’s something for every personality.

The venue

Set across our 25,000 sq ft secure private venue in Wootton, Northampton, PUGCHELLA offers indoor and outdoor space for the ultimate resort takeover.

Explore our adventure paddock, enclosed gardens and festival zones transformed into your pug’s holiday playground.

By day, Teddy’s is a trusted home-from-home daycare. For PUGCHELLA, it becomes a luxury pug resort.

Why guests love PUGCHELLA

• The UK’s original PUGCHELLA festival
• Exclusive off-lead social experience for pugs and humans
• Large secure indoor and outdoor venue
• Unique themed installations and photo moments
• Boutique shopping chosen with pugs in mind
• Food, drinks and festival treats
• A friendly community atmosphere unlike any other dog event

Tickets

Tickets are per person and limited to preserve a relaxed resort-style experience.

Pugs attend free.

Each ticket gives access to all the fun above during your allocated time slot.

Good to know

Dogs enjoy off-lead freedom during the event, though any dog showing signs of discomfort or inappropriate behaviour may be asked to go back on lead for everyone’s enjoyment and safety.

Splash pools, shade areas and cooling stations will be available throughout the event.

If extreme heat is forecast, the event may be postponed in the interests of pug welfare. While we fully intend to hold Pugchella on the advertised date, circumstances beyond our control may require us to postpone the event. This includes, but is not limited to, extreme weather or conditions that count compromise the comfort, safety or welfare of attending dogs, guests or staff. If this happens, we will announce an alternative date as soon as possible and all valid tickets will be transferred automatically. We cannot accept liability for any consequential losses or expenses incurred as a result of the postponement, including (but not limited to) travel, accommodation or other associated costs.

Pack your sunglasses…

Your pug’s luxury holiday awaits.

PUGCHELLA 2026 — where every pug is a VIP.