New Business Clinic, Live – 14th November

2pm - 5pm | Central London Venue TBC

Generating new business is a crucial yet often challenging part of being an agency founder. Love it or loathe it. It's something you can’t ignore. That's why we're excited to invite you to our first-ever **New Business Clinic, Live**—a one-of-a-kind event designed to help you master the art of client acquisition and agency growth.

Join us for an afternoon packed with actionable insights, expert advice, and strategies that will transform how you approach new business. We’ve curated an impressive lineup of speakers, each a leader in their field, to help you unlock the next level of success for your agency.

The Line-up

Sam Windsbury

Becoming the Go-To Agency in Your Industry

In every industry, a few rise above the rest. These 'Industry Authorities' know how to build a personal brand that attracts clients and opportunities effortlessly. Sam, founder of Kurogo, will reveal how to:

• Build a personal brand that positions you as a top authority in your space
• Generate leads and opportunities while you sleep
• Install proven systems to bring in new business via LinkedIn consistently

Sam has helped over 200 entrepreneurs become thought leaders, generate millions in revenue, and scale their agencies. He’ll share the same strategies that helped him grow his agency to 18 staff by the age of 25.

Ilse Passet

Getting More and Better Clients Using Growth Mindset

The latest trends reveal that agencies often struggle to attract the right type of clients who align with their values, stick around, and generate referrals. This session will show you how to change that by applying a growth mindset to your client acquisition strategy.Join Ilse Passet, Business Coach and Mindset Expert, as she shares actionable insights to help you not only get more clients but also secure better ones. Ilse will demonstrate how to:

• Attract clients that resonate with your agency's values
• Retain clients longer and increase their lifetime value
• Turn satisfied clients into a referral engine for your agency

Ilse has been supporting business owners since 2016 and is recognised as one of the UK’s leading mindset experts. Her unique approach helps agencies engage, align, and retain their people, ensuring a strong culture and a future-proof business.

Oliver Duffy-Lee

The Thought Leader Funnel: Build Audience, Build Authority, Build Opportunities

Becoming a thought leader gives you three key advantages: an engaged audience, authority in your space, and a steady flow of opportunities. While some believe Thought Leadership is reserved for elite entrepreneurs, top CEOs, or influencers with huge followings, we see it differently.

We believe anyone can become a thought leader in their niche, and agency owners are especially well-positioned for this. The expertise and creativity within agencies are often underutilised, but when showcased effectively, they can transform your business.

In this session, Oliver will reveal how becoming a thought leader can help you:

• Differentiate from competitors
  
• Attract high-quality leads
• Charge premium rates
• Increase conversion rates
• Attract top talent

Oliver, founder of Authority Agency, has spent 12 years working with major brands like Volvo, Porsche, and Vision Express. His journey through winning and losing major pitches taught him that smaller agencies often get overlooked despite their talent.

Join Oliver as he introduces the Thought Leader Funnel, a proven strategy for building an audience of ideal clients, establishing authority in your industry, and unlocking opportunities to grow your agency.

Don’t miss this opportunity to learn from the best and take your agency’s new business efforts to the next level.