New Business Clinic, Live – 25th February 2025

2 pm - 5 pm | The Chapel, Elm Tree, Marylebone, London

Generating new business is a crucial yet often challenging part of being an agency founder. Love it or loathe it. It's something you can’t ignore. That's why we're excited to invite you to the New Business Clinic Live —a one-of-a-kind event designed to help you master the art of client acquisition and agency growth.

Join us for an afternoon packed with actionable insights, expert advice, and strategies that will transform how you approach new business. We’ve curated an impressive lineup of speakers, each a leader in their field, to help you unlock the next level of success for your agency.

The Line-up

Luca Senatore: Beyond the Proposal: Building a Sales Machine for Your Agency

Luca is dedicated to helping digital agencies break the feast-or-famine cycle by building predictable, profitable sales systems. In this talk, he will share actionable insights from over 20 years of experience working with 500+ agencies.

This session will cover:

• How to use motivating questions to refine your agency’s positioning.
• Developing a sales process that consistently attracts qualified leads.
• Implementing practical tips, real-world examples, and proven strategies to boost your agency’s sales performance.

Luca is a sales leader focused on helping agencies achieve sustainable growth. He led teams to record success at Google, built a UK agency, created a mentoring program for small agencies, and authored The Agency: Build – Grow – Repeat. A sought-after speaker, he shares insights on growing successful agency businesses.

Areej AbuAli: A Fireside Chat

In this one-off fireside chat, we'll uncover how Areej founded Women in Tech SEO and her secret to growing her community so quickly. Areej is an international speaker, a Google Women Techmaker ambassador, a UN Women UK delegate, and a published author of Community Building for Marketers.

Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA.


Gavin Willis: The 3 P's Formula: Drive Change and Win New Business

Gavin Willis, founder and CEO of Search Seven, will reveal how prioritising Corporate Social Responsibility (CSR) can inspire your team, engage your community, and drive meaningful new business growth. In this session, Gavin will share:

• How balancing **People, Purpose, and Profit** creates a thriving business culture
• The role of CSR in building stronger partnerships and client relationships
• Practical tips to integrate giving back into your agency’s ethos and operations

As the founder of Search Seven, a search marketing agency with a mission for social good, Gavin has built a business specialising in SEO and Paid Media while positively impacting the community. Acting as a company ambassador, Gavin champions his team’s great work, fosters community connections, grows partnerships, and organizes charity events.

Thank you to our partners, Eight Engines