Gift vouchers & memberships

As Christmas creeps closer and thoughts turn to gift-buying, many cultural organisations will be promoting gift vouchers and gift memberships (especially to those last-minute panic-shoppers!).

We’ve been asking what people think about gift vouchers; are they a gift they’d buy for someone else, or appreciate as a gift themselves, and how likely are they to actually use them?

If you’re creating marketing campaigns for your gift vouchers and memberships, this session should give you some valuable intelligence about what types of people would be most likely to purchase, and who you should be targeting to ensure the best return on those campaigns.

About TEA Breaks:

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team shares current cultural sector insights.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.

Who:

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.

Facilitator

Oliver Mantell, Director of Evidence and Insight

Format

TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Cost: Free

Access:

All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org