TEA Break | Print marketing - still worth investing in?

Once upon a time, posters, flyers and season brochures were the backbone of any marketing campaign.

But now, in a thoroughly digital world, do potential audiences still value having a brochure to flick through, or a leaflet to keep as a souvenir? Or do they see print as a waste of resources and put leaflets straight in the recycling without a second glance?

We asked a representative sample of the UK population about their attitudes to printed marketing materials – and the answers could help you understand how to use print most effectively in your own organisation’s marketing mix.

Who is this for?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.

Format

TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Access

All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org