Launch event: UNESCO UK Audience Development & Mapping Toolkit
Tue 29 Oct 2024 1:30 PM - 2:30 PM GMT
Online, Zoom
Description
The UK National Commission for UNESCO and The Audience Agency invite you to a launch event for a new ‘UNESCO UK Audience Development & Mapping Toolkit’
With support from the National Lottery Heritage Fund, the toolkit is an industry first and has been co-developed with the UK’s network of UNESCO-designated sites, which include Biosphere Reserves, Creative Cities, Global Geoparks and World Heritage Sites.
Cultural and natural heritage should be important for everybody. There is global precedence for increasing connection and engagement across and between communities. The UN’s 2030 Agenda hinges on strong connections and partnerships – with the central promise to ‘leave no one behind’ and the 2024 UN Pact for the Future further asserts the need for a whole of society approach, in keeping with Article 27 of the Universal Declaration of Human Rights:
“Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.”
At this free online event, we'll introduce the new toolkit, share some case studies for its use, and provide an opportunity for questions and discussion.
Who is this event and the toolkit for?
While best practice has been drawn from across the network of UNESCO sites in the UK, we think this toolkit will also be of interest to stakeholders in natural, cultural and built heritage sites across the UK and internationally, and other initiatives looking at partnership and place-based approaches.
Format
This webinar will be held on Zoom.
Facilitators
Catherine Bradley - Senior Consultant, The Audience Agency
Carly Henderson - Senior Consultant, Co-creation and Participation, The Audience Agency
Access
All events will provide Zoom automated transcription in English. If you have other access requirements please let us know via the booking form, additional services will be provided wherever possible. For further information please contact us at events@theaudienceagency.org
What is audience development?
Audience development is a process to increase, or change, for the better:
• the number of people engaging
• the diversity of audiences
• the depth/scope of people’s engagement
At its heart, audience development is an organisation / partnership-wide approach to identifying and understanding what audiences want and need and responding to this as part of a two-way process.
Why are UNESCO designated sites important?
UNESCO Sites cover over 14% of the UK’s geographical landmass and are a bridge from local to global action. Across the UK’s coasts, countryside, and cities is an extraordinary network of places and people working on important interconnected challenges related to environmental, economic, social and cultural diversity. Each UNESCO Biosphere Reserve, Creative City, Global Geopark and World Heritage Site is a central hub where openness and collaboration drive the innovation and creativity required to achieve a better quality of life on our planet for futures to come.
All UNESCO Sites form part of a common heritage of humankind. They demonstrate a range of place-based approaches to connect human society at all levels to one another and to the planet.
About the UK National Commission for UNESCO
UNESCO (United Nations Education, Science and Culture Organization) was formed in 1945 with the express mission that “since wars begin in the minds of men and women, so in the minds of men and women the defences of peace must be built”.
The UK National Commission for UNESCO (UKNC) is a constitutional part of the UK’s membership of UNESCO, primarily funded by the UK Government. As an independent body, the UKNC brings together a network of voluntary experts from across the UK in education, sciences, culture and communication. It provides expert advice to the Government on UNESCO-related matters, develops UK input into UNESCO policymaking, and promotes reform within UNESCO. It works with the UK’s network of UNESCO Designations, the UK academic community, UK civil society, and the global network of National Commissions for UNESCO, to contribute to UNESCO’s international aims to advance global peace, sustainable development, intercultural dialogue, and poverty eradication.
The Audience Agency
The Audience Agency is supporting the UK’s UNESCO network with audience development and stakeholder mapping through this project. The Audience Agency is a mission-led charity providing knowledge, data and insight enabling cultural and heritage organisations to increase their relevance, reach and resilience.
Local to Global
Local to Global is convening UNESCO site coordinators and external consultants to generate a community of practice that promotes skills, confidence and capacity building in audience development, stakeholder mapping and inclusion, fundraising and financial sustainability, and digital transformation. Best practice has been drawn from across the UNESCO network and beyond.