A free webinar exploring how data can help you improve and develop your digital marketing.

What we’ll cover:

• We will talk about current approaches and the challenges of collecting and using digital data.
• We will explore the different data sources available to you, including Google Analytics, social media and email marketing.
• We will discuss the importance of KPIs and measuring success, alongside how you might act on the insights that you uncover.

By the end of the session, you will leave more informed about the data available to you, where to find it and how to use it, to improve and develop your digital marketing.

Who this session is for:

This webinar will be suitable for anyone responsible for, or involved with, digital marketing planning and delivery in their organisation.

Facilitators:

Ben Jeffries, Head of Scotland

Alec Ward, Consultant - Lead for Digital Content and Skills

Format:

This session takes the form of a 90 minute workshop-style webinar, with opportunities to ask questions. The event will take place on Zoom, and a link to join will be sent to all bookers shortly before the session begins.

Cost

Free

Access

All events will provide Zoom automated transcription in English. If you have other access requirements please let us know via the booking form, additional services will be provided wherever possible.For further information please contact us at events@theaudienceagency.org