Drawing upon the very latest Cultural Participation Monitor survey responses, join us as we delve into a whole-population picture of the effects of Covid on cultural audiences, in terms of activity before, during and beyond the ongoing pandemic. This data offers a vital insight into current audience motivations and ways to adapt during, what is still for many, an uncertain period.

The Cultural Participation Monitor is The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities. By comparing data collected periodically over the past 18 months, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.

The large volume of data collected through the latest wave of the survey means that we are also now able to examine responses in further detail, including breaking down responses by Audience Spectrum types.

You can find out more about the Cultural Participation Monitor survey and ongoing analysis here.

What you will learn:

• How results can be used to support the sector and rebuild resilience
• How Covid has affected different groups differently
• What audiences now feel about digital engagement and how it fits into their future attendance plans
• Which groups are more or less likely to return to in-person attendance – and what they say will affect their return.

Who:

This session is for Sector Support Organisations – if you can’t attend please do pass on the invite to a colleague.

Facilitator:

Oliver Mantell, Director of Evidence and Insight at The Audience Agency.

Anne Torreggiani, Chief Executive at The Audience Agency

The Evidence and Insight team shares findings from The Audience Agency data and research to support the sector.

Date: Tuesday 18 January 2022

Cost: Free

ACCESS: 

All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.

Hosted by: 

The Audience Agency