Sustainability as a Sales Tool Workshop
Thu 24 Apr 2025 9:30 AM - 12:30 PM BST
Online, Zoom
Description
FREE FOR BBN MEMBERS / £65 FOR NON MEMBERS
WHAT IS IT?
In this workshop you will learn more about how installing sustainable practices like the United Nations Sustainable Development Goals in your business is not just good for the planet, but in attracting and retaining your customers.
The United Nations Sustainable development goals help businesses align their strategy to help solve the global challenges that we all face. There are 17 SDGs and 169 targets in total. While they are all important and interrelated, some are more relevant to different Industries and Sectors.
WHAT WE COVER:
This workshop is run alongside betternotstop, which is certified in 1st Class GRI Standards reporting and reports to the UN Global Compact
Learn what challenges business is facing
Understand how business is changing
Learn about the United Nations Sustainable Development Goals
Learn about other Sustainable Initiatives your business can get involved with
Learn about Mindful Consumers and what that means for your business
Meet and network with other business owners who share your values
How to choose social and environmental goals
Tools and Resources to help you succeed
WHO IS IT FOR?
Business owners who want to make a positive impact with their business and want support in creating a clear guide and framework to do so, and communicate that authentically with their Customers or Clients. Those that are interested in learning more about what the Sustainable Development Goals are and how they can use them to create a sustainability strategy and communicate with their Customers.
WHO ARE THE BETTER BUSINESS NETWORK AND WHAT DO THEY DO?
The Better Business Network is an inclusive network for purpose-driven business owners and leaders who want to grow their business and make the world a better place. We help you grow your impact, income and audience while advocating for systemic change.
We are the 4th business in the world to put Nature on the Board, read more about that here.
You can sign up to the Better Business Network, starting at £30 per month via this link
If you’re wanting to learn more in the meantime, get in touch with james@thebetterbusiness.network or check out our website here.
ADDITIONAL INFORMATION
The rising economic impact of both millennials and Generation Z mean that in 2020 it reached a tipping point. In 2020 millennials made up 40 percent of all consumers, and 40 percent of this demographic (according to a survey by Deloitte) believe that the goal of business shouldn’t be a healthy bottom line, but contributing to society.
92% of consumers around the world want to be more sustainable, with 70% willing to pay more for products and services if they protect the environment, therefore showing that it’s not just good for the planet, it’s good for your bottom line as well.