Biz Club Lunch: The pivot that changed everything: Roei Samuel - hard lessons learned building Connectd

Roei Samuel is not coming to tell a neat, polished founder story. He is coming to tell the real one.

After building and exiting his first business, Roei launched Connectd with a bold ambition: to make it easier for ambitious companies to find the right investors, advisers, and senior talent. But like many growth businesses, the road was far from smooth.

In a market reshaped by COVID and shifting investor sentiment, Connectd had to adapt quickly. What began as one vision evolved into something far more powerful. By pivoting hard into the world of fractional talent, Roei and his team unlocked a much bigger opportunity, helping businesses access top-level experience without the cost or risk of full-time hires.

That shift transformed Connectd’s potential and helped turn it into one of the UK’s most talked-about growth platforms. With $16m ARR and 45% of revenues now coming from the US, Connectd has gathered real momentum, proving that its move into fractional talent was not just timely, but transformative.

At this Biz Club lunch, Roei will speak openly about the trials and tribulations of scaling a business, the pressure of making big calls when the market moves under your feet, and why the move to fractional changed everything.

Watch our intro message from Roei :

https://vimeo.com/1185150985?share=copy&fl=sv&fe=ci

Expect a candid, practical and highly relevant conversation for founders, owners and leaders trying to grow in uncertain times.

Ticket price £49.00