Great Demo! Public Workshop in The Netherlands on November 10 & 11
Great Demo! Public Workshop in The Netherlands on November 10 & 11
Need help?
Your demo went well. So why did they go quiet?
Most demos impress. Fewer demos help buyers clearly see:
This solves our problem. This is valuable to us. And this is worth moving forward with.
This is not about your product, your team, or your effort.
It is about what the demo makes clear for the buyer.
If the demo does not build enough certainty, progress often slows.
Great Demo! helps with that.
In this two-day, hands-on workshop, you learn how to build demos around the buyer’s business issues, show the most valuable outcome early, prove it simply, and create a conversation that helps buyers understand why your solution matters.
Bring your own demo and a real customer scenario. You will work on both during the workshop.
THE PROBLEM
Deals rarely stop during the demo.
They slow down after it.
Your reps follow up.
Prospects say they are “still evaluating.”
Then nothing.
This happens when demos are built to impress rather than to help buyers decide.
When the demo starts with features, instead of the outcome the buyer is trying to reach.
When there is no clear moment in the demo that helps the buyer feel:
this is exactly what we NEED, and we need it NOW
Great Demo! is the methodology that changes this.
Instead of saving the best for last, you Do the Last Thing First.
You show the buyer the most relevant outcome early, explain how you get there, and then explore in more detail based on their questions and level of interest.
The result is a demo that is more focused, more customer-centric, and more conversational.
Three days of live, hands-on work on your actual demos with expert instruction and immediate feedback.
You leave with a demo that closes, not one that just impresses.
WHO THIS IS FOR
For Individual Participants
You're good at demos. You want to be great.
Whether you're new to presales or a decade in, this workshop changes the way you see demos entirely.
You'll stop guessing what buyers need and connect your product to what matters to the buyer.
This workshop is for you if:
→ Prospects engage in the demo but go cold afterward
→ You present features when you know you should be talking about outcomes
→ Deals end in "no decision" and you want to understand why
→ You want a repeatable structure, not a new script
For Managers & Team Leads
Your team demos well. And still you see your pipeline slow down.
If conversion post-demo is inconsistent across your team, it is often a system problem, not an individual one.
This workshop gives your team one shared demo methodology, so the demos are easier to coach, compare, and improve, and people return with demos already rebuilt.
This workshop is for your team if:
→ Win rates vary across team members doing similar demos
→ Sales and presales aren't aligned on what "good" looks like
→ You're losing deals you should have won
→ You want one methodology, not 10 individual styles
WHAT YOU'LL LEAVE WITH
Not just theory. Not just notes. A demo that’s ready to close.
1. A rebuilt demo for a real deal.
You work on your actual demo, live, during the workshop.
2. A framework you can repeat.
Apply the methodology to any product, any audience, any scenario.
3. A clearer way to decide what to show.
Determine the right content from the buyer's business needs, problems, required capabilities, and expected value.
4. Confidence in real-life scenarios.
Role-play with expert feedback prepares you for objections, curveballs, and buyers who go off-script.
5. Alignment across your team.
Bring 2–3 colleagues and leave with a shared approach. No more every-person-does-it-differently.
6. Demos that close faster.
Buyers make decisions faster when demos are built around their critical business issues, not your feature list.
WHAT YOU'LL LEARN
You will learn how to:
- Determine the right demo content based on the customer's business needs and objectives
- Structure your demo around what matters most to the buyer
- Do the Last Thing First and show the most valuable outcome early
- Prove ease of use with the fewest number of clicks
- Connect capabilities to customer problems and business value
- Turn the demo from a monologue into a two-way conversation
- Handle questions without disappearing into unnecessary detail
- Adapt your demo to different stakeholders and levels of interest
FROM PAST PARTICIPANTS
"It amazed me how much I learnt in 3 days with the GreatDemo! workshop. The experience was insightful and has undeniably impacted my approach to work as a Solution Consultant. Here are my thoughts on various aspects of the workshop:
- As a result of implementing what I’ve learnt, I’m convinced that sales opportunities will be better qualified and be more likely to result in closed won! Not to forget that our presales productivity will go through the roof!
- When we show the prospect everything, we can make our solutions feel complex. Therefore the “aha” moment for me was to make sure we are targeting specific capabilities to address specific problems. That way we position our solutions more valuable and easy to use.
- The mix of individual reflection, group discussions/ idea sharing, and hands-on activities struck a perfect balance!"
— Joe Thorogood, Team lead
“I loved everything about the training: The Dos/Dont, the tips, the logical explanation behind every recommendation, the interaction, the exercises... everything :). From a personal perspective, since I come from the technical field and it is my first role as presales, it helped me structure my speech and focus more on the value of what I am showing instead of the features and clicks.
I also loved the fact that Marco mentioned that we are not demo clowns, and a demo should be a conversation that is ideally driven by the prospect, not just exposing the same things every time.
I love what I am doing and great demo made me love Presales even more.”
— Marwa Lamcharfi, Solution Advisory Consultant Jedox
I feel I can now start and end my demos in a much better fashion than I did before! Moving my demo to small chunks rather than one large monologue will also benefit not just myself but our Customers and Prospects.
— George Hall, Solution Consultant MasterControl
"We don't do blind demos anymore. We try to understand the big problem first. We speak about value, not features. The aha moment was 'keep the end in mind, bring the last thing first.'"
— Amit, Account Executive 4Industry B.V
“The Great Demo was an excellent workshop that gave me a high-level overview of how to deliver demos in a different way. I appreciated the real-world scenarios and hands-on exercises, even though it was an online workshop. I definitely learned a few new techniques that I would like to use in my own demos.”
— Roman Sigut, Solution Engineer Resistant AI
"By applying the methodology, I've built better relationships with customers — they open up more. It's helped us revisit deals that ended in 'no decision' and reactivate contacts.Understanding how CBI, Value, and Date influence the outcome changed everything."
— Amanda Bertucci, Presales professional and Teamlead Virtuozzo
ABOUT THE DEMOSCENE
The DemoScene delivers Great Demo! workshops for software sales and presales professionals across EMEA.
Founded by Natasja Bax, President of Great Demo! EMEA, The DemoScene specialises in practical, hands-on training that helps teams improve how they prepare, structure, and deliver customer-focused software demos.
This public workshop is delivered by The DemoScene’s Great Demo! training team.
Natasja Bax — Great Demo! EMEA President
We have trained presales professionals and sales teams across Europe in the Great Demo! methodology for over 20+ years, helping companies move from feature-heavy demos to precision tools that create decision-ready buyers.
Participants consistently note our ability to meet every participant where they are, regardless of product, industry, or experience level, and make the methodology immediately applicable to their real deals.
Live, hands-on instruction
You work on your own demos in real time, not theoretical examples.
Feedback is immediate and specific.
European Software Sales specialist
Deep experience with the buying dynamics, stakeholders, and deal structures that define European software sales cycles.
Cross-domain applicability
The methodology works regardless of product complexity or audience, from technical buyers to C-suite.
Keep momentum after the demo.
Two days. Your real demos. Expert guidance.
Leave with a demo that closes and the methodology to repeat it.
Buy your ticket now! We have limited seats.
Individual registrations welcome.
Team bookings (2–3 colleagues) recommende
Location
Aristo Meeting Center, 5611 CC