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Selling to Schools Masterclass: AI-powered Lead Generation

Tue 29 Sep 2026 10:00 AM - 11:00 AM BST Online, Google Meet

Selling to Schools Masterclass: AI-powered Lead Generation

Tue 29 Sep 2026 10:00 AM - 11:00 AM BST Online, Google Meet

Selling to Schools Masterclass: AI-powered Lead Generation

Generating school leads is more expensive than ever before so before you commit tens of thousands this year to email campaigns, tradeshows, or matched buyer events, join this Masterclass webinar and learn how cutting edge AI marketing is levelling the playing field.

What you'll learn:

  • How you to generate school leads at a fraction of the cost of traditional channels.
  • AI workflows that will give you a pipeline of endless marketing campaigns to help you outcompete bigger, better resourced companies.
  • Hands on instruction with the tools and platforms Jay uses to generate leads. This is not a theory lesson or high level overview. You'll be able to implement this straight into your own business.

About the Presenter: Jay Ashcroft

A serial founder, Jay has built and exited a number of EdTech companies, and worked with dozens of category leaders. With a deep expertise in utilitsing technology to improve back office processes and raise pedagogical standards, Jay has worked as a Specialist Advisor to The Department for Education, helping shape policy and strategy in the sector.

What people who've worked with Jay say:

“Jay has been a game-changer for us. We're reaching schools more effectively than ever before.” Greg Sanderson, Founder, Smart Schools Council

"Within a month of working with Jay, he had increased our annual revenues by 20%" Robert Pokorny - Founder / Scheme Support

"We’re seeing real results from working with Jay. His expertise and insight has been a real support in helping us navigate a new product launch." Michelle Groves - CEO / DaCapo Music


Jay's Professional Experience

Founder Experience:

  • School SCR: Bootstrapping a back-office compliance tool to become the #1 choice for large MATs, beating the likes of CPOMS in competitive tenders
  • EdTech Impact: Built and exited Europe's largest EdTech marketplace, gaining unrivalled insight into the procurement habits of thousands of schools and hundreds of Trusts
  • LearnMaker: Closed deals with United Learning, E-Act, Reach2, AET and many other large Trusts. Built partnerships with Apple and Google

Advisory / Additional Experience:

  • Chalkie AI: Head of Sales, building the school sales processes across UK and US to make it the fastest growing EdTech in Europe.
  • Arbor Education: Head of Growth, leading MAT strategy and growth to become the market leading choice
  • Department for Education: Specialist Advisor to the Academies Programme, developing policy and supporting dozens of Trusts in transition
  • Advance Learning Trust: Chief Operating Officer at largest SEN MAT, transitioning the organisation through a merger.
  • Apple Education: Area lead for Northern England, overseeing 1:1 hardware deployments

DISCLAIMER: Jay reserves the right to cancel the tickets of any companies who would be a competitor to his current business interests.