You Don’t Hate Selling. You Hate Marketing! With Peter Evans

What if the real problem isn’t sales… it’s how you’re trying to get the conversation in the first place?

“I hate sales.”

It’s something we hear all the time from facilitators, trainers and coaches.

But look a little closer.

When you’re in a real conversation with a client who has a genuine problem to solve, something shifts. You listen. You explore. You help. And more often than not, you win the work.

That’s not someone who hates sales.

That’s someone who struggles with everything that comes before it.

The emails.
The outreach.
The feeling of being ignored, rejected, or worse… sounding like everyone else.

In this Facilitator’s Café session, Peter Evans joins us to explore a simple but often misunderstood idea.

You don’t sell facilitation.

You show up when it matters.

Together, we’ll explore why marketing feels uncomfortable for so many facilitators, and what might need to change so you can build relationships without feeling like you’re “selling yourself.”

What you’ll experience

• A reframing of “sales” through the lens of facilitation and conversation.
• Honest discussion about why marketing feels uncomfortable, even for experienced facilitators.
• Exploration of how facilitators can position themselves without sounding forced or transactional.
• Shared experiences of what works, what doesn’t, and what feels real.
• A practical conversation about whether marketing is something to do yourself or approach differently.

What you need

• A laptop or desktop for the best experience.
• Willingness to talk openly about a topic many facilitators quietly avoid.
• Curiosity, about how you currently show up to potential clients.

Who’s it for?

Facilitators, trainers, and coaches who:

• Feel uncomfortable with marketing or “putting themselves out there.”
• Are confident in conversations with clients, but struggle to get those conversations started.
• Want to build their practice in a way that feels natural and aligned.
• Are curious about different ways to approach visibility and connection.

About Peter Evans

Peter Evans works closely with learning and development professionals through The Training Marketplace, a platform that connects organisations with trusted providers.

Through this work, Peter has a clear view of how facilitators and training providers are discovered, selected, and engaged by clients. He understands where opportunities are created and where they are often missed.

Peter brings a practical, grounded perspective on how facilitators can position themselves so that when the need arises, they are already part of the conversation.

Why join this Café?

Because the issue may not be your ability to sell.

It may be how you’re trying to be seen.

And that’s a different conversation altogether.