Rethinking Sales: From Awkward to Authentic in One Hour with Lottie Skuthe-Cook

What if sales weren’t something to avoid… but something you already do well?

Sales can feel uncomfortable for many facilitators.

Too pushy. Too scripted. Too far removed from the way we naturally work.

And yet, when we’re in conversation with a client who needs help, something shifts. We listen. We explore. We help.

That doesn’t feel like sales.

So what’s really going on?

In this one-hour Facilitator’s Café gathering, we’ll be joined by Lottie Skuthe-Cook, who will help us explore how sales show up in facilitation, not as a technique, but as a mindset.

Whether you love it or quietly avoid it, this is a space to rethink what sales really is, and how it might feel different when approached in a way that fits who you are.

What you’ll experience

• A fresh look at what “sales” actually means in a facilitation context.
• Honest conversations about what feels uncomfortable, and why.
• Small group discussions to explore your own experiences and challenges.
• Practical mindset shifts to help sales feel more natural and aligned.
• A supportive environment where you can test new perspectives with peers.

What you need

• A laptop or desktop for the best experience.
• Willingness to reflect and share openly.
• Curiosity about how you currently approach conversations with potential clients.

Who’s it for?

Facilitators, coaches, and trainers who:

• Feel uncomfortable with sales or avoid it altogether.
• Enjoy working with clients, but struggle to get those conversations started.
• Want a more natural, human approach to building their practice.
• Are open to rethinking assumptions about sales.

About Lottie

Lottie is the founder of Grey Panther, working with facilitators, consultants, and organisations to help them communicate their value with clarity and confidence.

With a background in sales, marketing, and business development, Lottie brings a grounded and human approach to what is often seen as a difficult space. The focus is simple. Help people show up in a way that feels authentic, while still creating real opportunities for work.

Lottie’s work centres on helping others rethink how they position themselves, so that connecting with clients feels less like selling and more like a natural extension of the work they care about.

Why join this Café?

Because sales may not be the problem.

The story you’ve been telling yourself about it might be.

Come curious.
Leave more confident.