Stop Selling Like a Salesperson. Start Facilitating Better Conversations with Emily Gardner

What if the skills that make you a great facilitator are exactly the skills that help you win more work?

For many facilitators, sales feels uncomfortable.

Too pushy. Too performative. Too disconnected from the work we actually care about.

But what if sales wasn’t really about selling?

What if it was about creating the right conversation?

As facilitators, we already know how to ask thoughtful questions, create trust, help people reflect, and guide conversations toward meaningful outcomes.

So perhaps the issue isn’t capability.

Perhaps it’s mindset.

In this practical Facilitator’s Café workshop, Emily Gardner will explore how facilitators can approach client conversations less like a sales pitch, and more like a well-designed workshop.

This will be an interactive session with discussion, reflection, and practical application throughout. Expect useful frameworks, honest conversation, and ideas you can put into practice immediately.

What you’ll experience

• A reframing of sales through the lens of facilitation.
• Exploration of how facilitation skills naturally support better client conversations.
• A practical, step-by-step approach to structuring effective sales conversations.
• Discussion about how to make consistent sales activity feel more manageable.
• Reflection on the beliefs and habits that may be holding you back.

What you need

• A laptop or desktop for the best experience.
• Openness to exploring your current relationship with sales.
• Willingness to participate in discussion and reflection.

Who’s it for?

Facilitators, coaches, consultants, and founders who:

• Feel uncomfortable with traditional sales approaches.
• Want a more natural and authentic way to attract clients.
• Already have strong conversation skills but struggle to convert opportunities into work.
• Want practical ideas they can apply immediately.

About Emily

Emily Gardner helps teams, facilitators, and founders turn what they know into something people genuinely want to buy.

With experience training more than 1,000 innovators and over 250 facilitators, Emily combines expertise in facilitation, innovation, and business growth to help people create offers that lead to meaningful, long-term client relationships. Work has included programmes for organisations such as Generali, Zurich, and Swiss Re, alongside leading an award-winning learning business and driving innovation inside a traditional UK PLC.

Emily’s approach focuses on helping people build confidence in conversations, design stronger offers, and create business growth without losing the human side of the work.

Why join this Café?

Because you probably don’t need to become “better at sales.”

You may just need to recognise that you already know how to lead the conversation.