Write a Newsletter People Actually Read + Build an Engaged Audience

In this 2-hour webinar, Tawny shares why building an email list helps you establish and maintain an audience—no social media or algorithm required.

You do not need a big following, a polished brand, a clear niche, or a perfect publishing schedule to write a newsletter. You do need curiosity and a willingness to experiment. In this seminar, students will leave with a human-centered framework for newsletter writing that prioritizes connection over metrics and sustainability over burnout.

Who is this class for?

This class is designed for writers tired of performing online, creatives who know a lot of cool shit but don’t know what to do with that knowledge, and brands who want to bring their unique voice into a newsletter. Whether you're circling the idea of starting a newsletter or you have one but feel blocked, inconsistent, or quietly resentful of it, this class is for you. All levels welcome.

What to expect:

The workshop reframes newsletter writing as a courageous creative practice rather than another “platform” you have to figure out. You'll explore finding your voice before boxing yourself into a niche, why throwing spaghetti at the wall is actually a smart strategy, how to write subject lines that get opened without sounding like a marketer. 

• Cadence and consistency
• Analyzing metrics without frying your nervous system. 
• How to reuse old work without guilt
• When (and how) to monetize 

SEMINAR TAKEAWAYS:

• Why Newsletters Matter: Whether you're trying to land a book deal or just want to write regularly again, understand why writing a newsletter is a sustainable, ethical platform-building approach for writers (hint: no algorithms!)
• Content Strategy: Learn to think like an editor by creating a content calendar. Strategizing your newsletters can keep you inspired to write while also keeping your audience engaged.
• Ignore Impostor Syndrome: This section is for the voice in your head that thinks this class isn't for you because you're not a "real" writer. Hear Tawny's moments of impostor syndrome and how she still pushes through them, one day at a time. Learn tips to quiet perfectionism and get words on the damn page.