Digital Learning - Social Media Basics Workshop for Small Businesses

Led by Alex Crowther - Communications Consultant and Director of Operations & Communications at Weston-super-Mare AFC

New to social media for business? This 90-minute in-person workshop is designed especially for small business owners and entrepreneurs who want to build confidence and learn the basics of using social media to promote their work.

No experience needed - just bring your curiosity and a willingness to learn!

What You’ll Learn

Alex will guide you through simple, practical steps to help you get started:

• Setting Up Business Social Media Accounts
  Learn how to create professional profiles on platforms like Facebook, Instagram, and LinkedIn — and why they matter.
• Choosing the Right Platforms
  Not sure which social media sites to use? We’ll help you decide what’s best for your business and your customers.
• Creating Posts That Connect
  Discover easy ways to write posts, add images or videos, and share updates that people will enjoy and respond to.
• Staying Safe Online
  Learn basic tips to protect your accounts and avoid common online scams and threats.
• Thinking Sustainably
  Find out how to share your business story in a way that supports long-term growth and positive impact.
• Understanding Your Results
  Get to know simple tools that show how your posts are doing — and how to improve over time.

Who Should Attend

This workshop is perfect for:

• Small business owners who are new to social media
• Entrepreneurs who want to promote their work online but don’t know where to start
• Any business owner who feels unsure or overwhelmed by digital marketing and wants friendly, practical support

Come along and leave with the confidence to start using social media for your business - safely, simply, and effectively.

Spaces are limited.

This workshop is tailored exclusively for retailers and businesses in Weston‑super‑Mare and the surrounding area, giving local organisations the practical financial insight they need to thrive.

Proudly funded by North Somerset Council, the British Retail Consortium, and Visa, the workshop is made possible through prize money awarded after Weston‑super‑Mare was crowned “Best Town for Business Environment” in the national Let’s Celebrate Towns competition in March 2024.

Run by Visa and supported by the British Retail Consortium, the competition recognised Weston‑super‑Mare for its exceptional business networks and its commitment to championing local business growth - making this workshop a direct investment back into the community that earned the win.