Experiential Marketing Diploma - September Intake

The IPM Experiential Marketing Diploma, is a first-of-its-kind industry qualification designed specifically for professionals working across experiential, promotional and brand experience marketing.

Built by industry experts for real world application and delivered over 10 weeks, this programme combines strategic thinking, practical frameworks and collaborative learning to help participants strengthen both confidence and capability within the experiential sector, with a manageable time commitment of approximately 3 to 4 hours per week through a blend of online and self guided learning.

Whether you are looking to develop emerging talent, strengthen your own career progression or build deeper experiential expertise within your organisation, this diploma has been designed to deliver immediate value back into the workplace

What the Programme Includes

• Flexible online learning
• Live webinars and workshops
• Collaborative team missions
• Coaching and mentorship
• Industry insight and practical frameworks
• Real-world experiential application

Meet the Course Lead

Michael is a founder and long-term leader of creative industries businesses specialising in experiential and sponsorship marketing. His past ventures include Beatwax, psLIVE and MKTG – a joint venture with Dentsu which he guided to become an award-winning marketing organisation with offices in 20 countries. To add to his qualifications to lead this course, Michael is Non-Executive Director of Space and People PLC - a major supplier to the Brand Experience industry, and he was Chair of Judges for Campaign Experience Awards 2026, his eighth year on the jury. As a practitioner of considerable experience Michael has commandeered a US Navy Aircraft Carrier to host a floating superhero training academy to launch the X-Men franchise, flown a hot air balloon through the raised drawbridges of Tower Bridge for Disney, frozen a Nissan Cube in a 6 tonne block of ice and led the agencies behind international experiential work for Coca-Cola, Adidas, Cadbury Mondelez and many others.