ODDA Webinar Series - MCP Insight: De-risking Growth in the Online Dating Industry

As the online dating market continues to evolve, so do the challenges around traffic quality, customer experience, and long-term sustainability. In this session, we’ll explore how a proactive, industry-led approach to self-regulation can help dating brands reduce risk while continuing to grow.

We're joined by MCP Insight, drawing on their experience as founding members of Association for Interactive Media and Micropayments (aimm), as they share how collaborative frameworks, shared standards, and greater visibility across the customer journey can create an environment where businesses thrive and consumers feel confident.

We’ll also look at the practical side, from identifying problematic traffic patterns to improving transparency and decision-making, and discuss how these steps can help avoid more disruptive, top-down intervention that can introduce friction and limit growth.

This is an opportunity to step back, look at the bigger picture, and consider how the industry can take control of its own direction. What does a healthier, more sustainable dating ecosystem actually look like, and how do we get there together?

Date: Thursday 18th June 2026

Time: 14:00 - 15:00 BST

Where: online, register here

This is an open webinar, free to members and their networks. Please feel free to share this link.